⚡ Email Marketing in Estonia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, email marketing platforms are detected on 6.9% of websites from Estonia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Estonia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 51.4% share.
It is followed by Klaviyo with 18.7% and MailerLite with 8.6%.

Mailchimp 51.4%
Klaviyo 18.7%
MailerLite 8.6%
Brevo 4.7%
OneSignal 4.1%
GetSiteControl 2.3%
ActiveCampaign 2%
Kit 1.8%
GetResponse 1.8%
SendPulse 1.4%
Yotpo 1.1%
Substack 1.1%
Dotdigital 0.9%
Mailmunch 0.9%
Icegram Express 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MailerLite ^(-3)
4. Brevo ^(-1)
6. GetSiteControl ^(-14)
7. ActiveCampaign ^(-1)
8. Kit ^(-2)
9. GetResponse ^(-12)
10. SendPulse ^(-21)
13. Dotdigital ^(-6)
16. Pushwoosh ^(-42)
17. Beehiiv ^(-11)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 32 email marketing platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	51.4%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	18.7%
3	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	8.6%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	4.7%
5	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	4.1%
6	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	2.3%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.8%
9	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.8%
10	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	1.4%
11	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.1%
12	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1.1%
13	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
14	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	0.9%
15	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.7%
16	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.7%
17	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.5%
18	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.5%
19	Lemon Squeezy Salt Lake City, Utah, United States An all-in-one platform for running SaaS and digital product businesses, now owned by Stripe, that provides payments, subscriptions, and merchant-of-record services. Free$$$	0.2%
20	Unisender Moscow, Russia A Russian platform that specializes in email and SMS marketing. Free960 RUB+/month	0.2%
21	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.2%
22	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.2%
23	govDelivery Denver, Colorado, United States A digital communications platform for government organizations that helps agencies manage email, SMS, and social media outreach to residents, businesses, and stakeholders. $$$	0.2%
24	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.2%
25	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,427 websites from Estonia.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 32 were detected on websites from Estonia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.