⚡ Email Marketing in Ireland

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Ireland is a Western European country with a population of over 5.1 million people.

According to our research, email marketing platforms are detected on 11.5% of websites from Ireland.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Ireland in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 59.8% share.
It is followed by Klaviyo with 20.1% and Campaign Monitor with 3.3%.

Mailchimp 59.8%
Klaviyo 20.1%
Campaign Monitor 3.3%
Brevo 2.8%
MailerLite 2.4%
Yotpo 2.1%
ActiveCampaign 2%
Dotdigital 1.6%
Mailmunch 1.6%
OneSignal 1.6%
Kit 1.5%
Constant Contact 1.4%
Substack 1.1%
Privy 1%
BDOW! 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ireland than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Campaign Monitor ^(-13)
4. Brevo ^(-3)
7. ActiveCampaign ^(-1)
8. Dotdigital ^(-9)
9. Mailmunch ^(-2)
14. Privy ^(-4)
16. MailOptin ^(-8)
18. Metorik ^(-7)
20. Ometria ^(-26)
22. LiveIntent ^(-1)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 41 email marketing platforms used on sites from Ireland, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	59.8%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	20.1%
3	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	3.3%
4	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.8%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.4%
6	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	2.1%
7	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2%
8	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.6%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.6%
10	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	1.6%
11	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.5%
12	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.4%
13	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	1.1%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1%
15	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.7%
16	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.7%
17	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	0.5%
18	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.5%
19	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.4%
20	Ometria London, United Kingdom A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages. $$$	0.4%
21	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	0.3%
22	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.3%
23	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.3%
24	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.2%
25	Beehiiv New York, United States A comprehensive newsletter platform designed to help creators and brands build, grow, and monetize their audiences. Free$49+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 12,860 websites from Ireland.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.