⚡ Email Marketing in Italy
Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.
Italy is a Southern European country with a population of around 59 million people.
According to our research, email marketing platforms are detected on 7.4% of websites from Italy.
⭐ Most Popular in 2026
The following chart shows the top email marketing platforms in Italy in 2026, based on market share.
The most popular is Mailchimp, which dominates the market with an overwhelming 54% share.
It is followed by Brevo with 10% and OneSignal with 8.9%.
🚀 Highlights
Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
Brevo (-4)
- 5.
MailUp (-36)
- 6. ActiveCampaign (-2)
- 8.
Mailmunch (-1)
- 9. GetResponse (-11)
- 10.
Substack (-1)
- 11.
Icegram Express (-1) - 12.
MailOptin (-12)
- 14.
Dotdigital (-3)
- 16.
Mailjet (-3)
✨ Best Email Marketing Platforms
Below is a more detailed list of the top 25 of the 44 email marketing platforms used on sites from Italy, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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