⚡ Email Marketing in Italy

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Italy is a Southern European country with a population of around 59 million people.

According to our research, email marketing platforms are detected on 7.4% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Italy in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 54% share.
It is followed by Brevo with 10% and OneSignal with 8.9%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 44 email marketing platforms used on sites from Italy, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
3
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
4
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
5
MailUp
Pesaro, Italy

An Italian multi-channel marketing system for managing email and SMS marketing campaigns.

€19+/month
6
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
7
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
8
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
9
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
10
Substack
San Francisco, California, United States

A social media platform for writers and journalists that supports subscription newsletters and monetization.

Free$$$
11
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
12
MailOptin
Sheridan, Wyoming, United States

A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers.

Free$99+/year
13
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
14
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
15
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
16
Mailjet
Paris, France

A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.

Free$17+/month
17
AWeber
Chalfont, Pennsylvania, United States

An email marketing, automation and landing page software.

Free$15+/month
18
CleverReach
Rastede, Lower Saxony, Germany

An email marketing software that helps users create and send professional, GDPR-compliant newsletters.

Free€15+/month
19
LiveIntent
New York, United States

An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers.

$$$
20
Metorik
Melbourne, Victoria, Australia

A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify.

$20+/month
21
Kit
Boise, Idaho, United States

An email marketing and creator-focused platform that helps creators build and monetize their audiences.

Free$39+/month
22
Acumbamail
Ciudad Real, Spain

A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys.

Free$34+/month
23
Campaign Monitor
Nashville, Tennessee, United States

An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.

$12+/month
24
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
25
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month

👉 See Also

Data is based on the analysis of 81,179 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.