⚡ Email Marketing in Kenya

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Kenya is an East African country with a population of over 55 million people.

According to our research, email marketing platforms are detected on 8.1% of websites from Kenya.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Kenya in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 63.1% share.
It is followed by OneSignal with 16.5% and Klaviyo with 5.1%.

Mailchimp 63.1%
OneSignal 16.5%
Klaviyo 5.1%
Icegram Express 5.1%
MailerLite 4%
Metorik 1.1%
MailOptin 1.1%
Kit 1.1%
Brevo 1.1%
Constant Contact 1.1%
Mailmunch 1.1%
Substack 0.6%
AWeber 0.6%
BDOW! 0.6%
GetResponse 0.6%

🚀 Highlights

Here is a list of the top platforms that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
4. Icegram Express ^(-9)
6. Metorik ^(-19)
7. MailOptin ^(-17)
8. Kit ^(-1)
13. AWeber ^(-7)
15. GetResponse ^(-6)
16. Privy ^(-2)

✨ Best Email Marketing Platforms

Below is a more detailed list of 17 email marketing platforms used on sites from Kenya, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	63.1%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	16.5%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	5.1%
4	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	5.1%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4%
6	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	1.1%
7	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	1.1%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.1%
9	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.1%
10	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1.1%
11	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.1%
12	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.6%
13	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.6%
14	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.6%
15	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.6%
16	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.6%
17	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.6%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 2,169 websites from Kenya.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.