⚡ Customer Feedback Tools in Italy

Customer feedback tools are software solutions that help collect user opinions and experience ratings through various methods such as forms, surveys, quizzes, upvotes, and polls.

Italy is a Southern European country with a population of around 59 million people.

According to our statistics, customer feedback tools are used on 23.5% of websites from Italy.

Statistics based on 89K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top feedback tools in Italy in 2026, based on market share.

The most popular is Contact Form 7, which dominates the market with an overwhelming 81% share.
It is followed by Hotjar with 5.9% and WPForms with 5.6%.

Contact Form 7 81%
Hotjar 5.9%
WPForms 5.6%
Gravity Forms 2.5%
Google Forms 2.1%
Formidable Forms 1.5%
HubSpot Forms 1.5%
Typeform 0.7%
JotForm 0.6%
Ninja Forms 0.6%
Quform 0.5%
MetForm 0.5%
Forminator 0.4%
Crazy Egg 0.3%
Visual Form Builder 0.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. WPForms ^(-1)
6. Formidable Forms ^(-1)
8. Typeform ^(-2)
9. JotForm ^(-2)
10. Ninja Forms ^(-2)
11. Quform ^(-8)
12. MetForm ^(-1)
13. Forminator ^(-2)
15. Visual Form Builder ^(-15)
18. 123 Form Builder ^(-2)

✨ Best Feedback Tools

Below is a more detailed list of the top 25 of the 62 feedback tools used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Contact Form 7 Fukuoka, Japan A free WordPress plugin that allows users to create and customize contact forms and other types of forms for their websites. FreeOpen source	81%
2	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.9%
3	WPForms West Palm Beach, Florida, United States A WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding. FreeOpen source$49.50+/year	5.6%
4	Gravity Forms Virginia Beach, Virginia, United States A WordPress plugin that enables site owners to create and manage online forms for collecting data directly within WordPress websites. $59+/year	2.5%
5	Google Forms Mountain View, California, United States A cloud-based data collection and survey management software included in Google Workspace that lets users build, share, and collaborate on online forms, quizzes, and surveys in real time. Free$7+/user/month	2.1%
6	Formidable Forms Riverton, Utah, United States A forms plugin for WordPress that provides a drag-and-drop builder to create contact forms, surveys, quizzes, payment and calculator forms, user registration, and custom data-driven applications without coding. FreeOpen source$39.50+/year	1.5%
7	HubSpot Forms Cambridge, Massachusetts, United States An online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding. Free$20+/seat/month	1.5%
8	Typeform Barcelona, Spain A cloud-based online form building and survey software that lets users create interactive forms, surveys, quizzes, and conversational experiences with customizable designs. Free$39+/month	0.7%
9	JotForm San Francisco, California, United States An online form builder that enables users to create, customize, share, and manage web forms, surveys, and data collection tools without coding. Free$39+/month	0.6%
10	Ninja Forms Cleveland, Tennessee, United States A WordPress form builder with 28+ free drag-and-drop form fields, default values, calculations, customizable success messages and more. FreeOpen source$59.40+/year	0.6%
11	Quform London, United Kingdom A commercial WordPress form builder plugin that lets users create custom forms with a visual drag-and-drop interface without coding. $34	0.5%
12	MetForm Dhaka, Bangladesh A drag-and-drop WordPress form builder plugin for Elementor that lets users visually design custom forms without coding. FreeOpen source$39+/year	0.5%
13	Forminator Melbourne, Australia A WordPress plugin for creating forms, surveys, quizzes, and polls that includes PDF generation, Stripe subscriptions, and e-signature support in the Pro version. FreeOpen source$3+/month	0.4%
14	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.3%
15	Visual Form Builder McCalla, Alabama, United States A plugin that allows you to build and manage all kinds of forms for your WordPress website in one place. FreeOpen source$29	0.2%
16	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.2%
17	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
18	123 Form Builder Online form builder for creating forms and surveys with 3000+ form templates and 45+ integrations with third-party tools including Salesforce, Zendesk, PayPal, Zapier, Mailchimp, HubSpot, and Marketo. Free$37+/month	0.2%
19	Qualtrics Provo, Utah, United States A cloud-based experience management platform used to create surveys, collect and store responses, analyze feedback, and generate reports. Free$420+/month	0.2%
20	Zoho Forms Chennai, India An online form builder that enables users to create, share, and collect data through customizable forms, available as a web application and mobile apps for iOS and Android. Free$12+/month	0.1%
21	SurveyMonkey San Mateo, California, United States An online survey platform that lets users create, send, and analyze surveys and forms to collect structured feedback and response data. Free$99+/month	0.1%
22	Tally Ghent, Belgium A freemium online form builder with a text document-style editor that lets users create and publish surveys, sign-up forms, payment and checkout forms, and other data collection pages without coding. Free$29+/month	0.1%
23	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.09%
24	Wufoo San Mateo, California, United States Cloud-based form builder that makes it easy to create registration forms, application forms, surveys, contact forms, payment forms, and more. Free$19+/month	0.08%
25	UserVoice Raleigh, North Carolina, United States A platform for product feedback that helps companies collect, organize, and act on user suggestions, ideas, and issues. $16,000+/year	0.08%

👉 See Also

🌎 Feedback in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,147 websites from Italy.
We currently track the presence of 90 feedback tools across the web.
Of these, 62 were detected on websites from Italy.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.