Claritas
Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.
It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.
According to our data, Claritas ranks 18th among the identity resolution software we track.
It has 1.5% of the identity resolution market share and is present on 0.01% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
Claritas is a commercial product priced starting at $1,645 per year.
📊 Rankings and Market Share
- Identity Resolution
- Rank: 18
- Market share: 1.5%
- Marketing Attribution
- Rank: 12
- Market share: 1.9%
- Lead Generation
- Rank: 33
- Market share: 0.7%
🏆 Claritas Awards
- ⭐ 7th most popular in the United States in the Marketing Attribution category.
- 🔥 14th most popular in the United States in the Identity Resolution category.
- ⬆️ 27th most popular in the United States in the Lead Generation category.
⚡ Sites Using Claritas
We have data on 384 websites that use the Claritas identity resolution software solution. Here is a list of some of the top ranked ones.
The highest rated site using Claritas is ixl.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #484 | American English | ||
| 2 | #1,544 | United States | English | |
| 3 | #1,626 | English | ||
| 4 | #2,263 | United States | English | |
| 5 | redhat.com | #2,653 | United States | English |
| 6 | #3,773 | English | ||
| 7 | #6,228 | English | ||
| 8 | #9,815 | English | ||
| 9 | #11,483 | English | ||
| 10 | #11,679 | United States | English | |
| 11 | #12,102 | English | ||
| 12 | #13,000 | United States | English | |
| 13 | #13,394 | English | ||
| 14 | #14,280 | United States | English | |
| 15 | #14,851 | English | ||
| 16 | #15,634 | United States | English | |
| 17 | #16,298 | United States | English | |
| 18 | #17,299 | American English | ||
| 19 | #17,517 | American English | ||
| 20 | #18,173 | English |
📈 Usage Statistics
Most of the sites that use Claritas:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Education/Reference category.
Most of the sites using Claritas are from the United States.
- United States 93.6%
- Canada 1.6%
- United Kingdom 1.6%
- Mexico 0.8%
- Brazil 0.4%
- Germany 0.4%
- Italy 0.4%
- Japan 0.4%
- Laos 0.4%
- Other 0.4%
Most Claritas users speak English.
- English 99.2%
- Italian 0.3%
- Portuguese 0.3%
- Chinese 0.3%
The Claritas identity resolution software solution is especially popular on .com, .org, and .edu top-level domains.
- .com 70.6%
- .org 11.7%
- .edu 10.4%
- .net 1.8%
- .ca 1%
- .co 0.8%
- .co.uk 0.8%
- .gov.mt 0.3%
- .inc 0.3%
- Other 2.3%
The primary market segments for websites utilizing Claritas include education and reference, business, and online shopping.
- Education/Reference 17.4%
- Business 12.9%
- Online Shopping 11.6%
- Marketing/Merchandising 11.2%
- Finance/Banking 8.9%
- Health 6.3%
- Non-Profit/Advocacy/NGO 4.5%
- Fashion/Beauty 3.6%
- Real Estate 3.1%
- Other 20.5%
🕵️ Similar Technologies
These are some of the best Claritas alternatives.
Leadinfo🆚 Compare Alternatives
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Kit💬 Frequently Asked Questions
Where is Claritas's headquarters?
Claritas is located in Cincinnati, Ohio, United States.
Does Claritas offer a free plan?
No, Claritas is a paid solution.
How much does Claritas cost?
Claritas is priced from $1,645 per year for the Standard plan.
Which country uses Claritas the most?
The majority of Claritas users are from the United States.
Who uses Claritas?
According to our data, Claritas is used on hundreds of sites, including such established ones as ixl.com,
dominos.com, and
clover.com.
Do academic institutions use Claritas?
How does Claritas compare to its competitors?
Claritas is a moderately popular identity resolution software solution, ranking ahead of 15 other identity resolution software we track.
What are the alternatives to Claritas?
Alternatives and possible competitors to Claritas may include 
Epsilon, 
Demandbase, and 
ZoomInfo WebSights.