⚡ Identity Resolution Software in Colombia

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Colombia is a South American country with a population of over 52 million people.

According to our statistics, identity resolution software is used on 0.3% of websites from Colombia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Colombia in 2026, based on market share.

The most popular is Lotame with an impressive share of 34.8%, followed by ID5 with 13% and ZoomInfo WebSights with 13%.

Lotame 34.8%
ID5 13%
ZoomInfo WebSights 13%
Epsilon 8.7%
TruAudience 8.7%
BlueConic 8.7%
RB2B 8.7%
Warmly 8.7%
Demandbase 4.3%
CustomerLabs 4.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-2)
2. ID5 ^(-3)
4. Epsilon ^(-2)
5. TruAudience ^(-4)
6. BlueConic ^(-6)
8. Warmly ^(-7)
10. CustomerLabs ^(-14)

✨ Best Identity Resolution Software

Below is a more detailed list of 10 identity resolution software solutions used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	34.8%
2	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	13%
3	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	13%
4	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	8.7%
5	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	8.7%
6	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	8.7%
7	RB2B Austin, Texas, United States A B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, LinkedIn profiles, job titles, and business emails. Free$79+/month	8.7%
8	Warmly Cambridge, Massachusetts, United States A revenue orchestration platform that identifies individual website visitors and automates personalized outreach to them. $10,000+/year	8.7%
9	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	4.3%
10	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	4.3%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,141 websites from Colombia.
We currently track the presence of 29 identity resolution software solutions across the web.
Of these, 10 were detected on websites from Colombia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.