⚡ Identity Resolution Software in Finland

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Finland is a Northern European country with a population of around 5.6 million people.

According to our statistics, identity resolution software is used on 0.7% of websites from Finland.

Statistics based on 21K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Finland in 2026, based on market share.

The most popular is Gravito with a substantial share of 65.2%, followed by BlueConic with 38% and ID5 with 7.6%.

Gravito 65.2%
BlueConic 38%
ID5 7.6%
ZoomInfo WebSights 5.1%
LiveRamp 3.8%
Demandbase 3.2%
Epsilon 3.2%
TruAudience 3.2%
Clearbit 1.3%
Fingerprint 1.3%
RB2B 1.3%
User.com 1.3%
Lotame 0.6%
Lytics 0.6%

🚀 Highlights

Here is a list of the top solutions that is more popular in Finland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Gravito ^(-20)
2. BlueConic ^(-10)
3. ID5 ^(-2)
6. Demandbase ^(-1)
8. TruAudience ^(-1)
10. Fingerprint ^(-3)
12. User.com ^(-8)
14. Lytics ^(-2)
15. Customers.ai ^(-4)

✨ Best Identity Resolution Software

Below is a more detailed list of 15 identity resolution software solutions used on sites from Finland, ranked by their market share.

Rank	Name	Market share
1	Gravito Helsinki, Finland A Finnish consent management platform with built-in identity resolution. $$$	65.2%
2	BlueConic Boston, Massachusetts, United States An AI-powered customer data platform that unifies first-party customer data into real-time profiles and uses AI agents to choose and execute personalized marketing actions. $$$	38%
3	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	7.6%
4	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	5.1%
5	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	3.8%
6	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3.2%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	3.2%
8	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	3.2%
9	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.3%
10	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	1.3%
11	RB2B Austin, Texas, United States A B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, LinkedIn profiles, job titles, and business emails. Free$79+/month	1.3%
12	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	1.3%
13	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	0.6%
14	Lytics San Francisco, California, United States A customer data platform built into the Contentstack Agentic Experience Platform that helps companies collect, unify, and activate first-party customer data from multiple sources. Free$500+/month	0.6%
15	Customers.ai Boston, Massachusetts, United States A B2C visitor identification and sales outreach automation platform that identifies anonymous website visitors and routes their contact data into email, advertising, and CRM systems. $600+/month	0.6%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 21,980 websites from Finland.
We currently track the presence of 29 identity resolution software solutions across the web.
Of these, 15 were detected on websites from Finland.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.