⚡ Identity Resolution in the United Kingdom

Identity resolution services match data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our statistics, identity resolution software is used on 1.3% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in the United Kingdom in 2026, based on market share.

The most popular is Lead Forensics with a share of 21.9%, followed by Leadfeeder with 21.1% and ZoomInfo WebSights with 14%.

Lead Forensics 21.9%
Leadfeeder 21.1%
ZoomInfo WebSights 14%
LiveRamp 9.3%
Spotler 8%
Lotame 6%
Leadinfo 5.2%
Apollo 5.1%
ID5 3.5%
Demandbase 3%
Epsilon 2.7%
Visitor Queue 2.5%
Wunderkind 2.3%
Whois Visiting 2.2%
TruAudience 2.2%

🚀 Highlights

Here is a list of the top software that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lead Forensics ^(-8)
5. Spotler ^(-8)
10. Demandbase ^(-1)
12. Visitor Queue ^(-5)
14. Whois Visiting ^(-11)
21. Customers.ai ^(-1)
22. Happierleads ^(-4)
24. Zeotap ^(-5)
25. CustomerLabs ^(-2)

✨ Best Identity Resolution Software

Below is a more detailed list of the top 25 of the 30 identity resolution software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation software. $6,000+/year	21.9%
2	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	21.1%
3	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	14%
4	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	9.3%
5	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	8%
6	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	6%
7	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	5.2%
8	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	5.1%
9	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	3.5%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	3%
11	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	2.7%
12	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	2.5%
13	Wunderkind New York, United States A performance marketing solution for brands, publishers, and advertisers.	2.3%
14	Whois Visiting Northampton, United Kingdom A qualitative data platform that identifies companies visiting your website using reverse IP tracking. $69+/month	2.2%
15	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	2.2%
16	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	1.8%
17	Qualified San Francisco, California, United States A conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly. $3,500+/month	1.1%
18	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.8%
19	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	0.7%
20	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	0.6%
21	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	0.6%
22	Happierleads London, United Kingdom An AI lead capture platform that identifies company and personal data and engages anonymous website visitors. Free$99+/month	0.5%
23	Intent IQ Long Island City, New York, United States A cross-device identification service for cookieless audience activation. $$$	0.5%
24	Zeotap Berlin, Germany An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support. $$$	0.4%
25	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	0.4%

👉 See Also

🌎 Identity Resolution in other countries

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.