⚡ Identity Resolution in Malaysia

Identity resolution services match data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our statistics, identity resolution software is used on 0.4% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Malaysia in 2026, based on market share.

The most popular is Lotame with an impressive share of 48.6%, followed by ZoomInfo WebSights with 8.6% and ID5 with 8.6%.

Lotame 48.6%
ZoomInfo WebSights 8.6%
ID5 8.6%
LiveRamp 5.7%
Epsilon 5.7%
TruAudience 5.7%
Lytics 5.7%
Leadfeeder 5.7%
Apollo 5.7%
Lead Forensics 5.7%
Wunderkind 2.9%
Demandbase 2.9%
Leadinfo 2.9%
Customers.ai 2.9%
Visitor Queue 2.9%

🚀 Highlights

Here is a list of the top software that is more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
3. ID5 ^(-2)
5. Epsilon ^(-3)
6. TruAudience ^(-4)
7. Lytics ^(-13)
11. Wunderkind ^(-1)
14. Customers.ai ^(-8)
15. Visitor Queue ^(-2)
16. CustomerLabs ^(-11)

✨ Best Identity Resolution Software

Below is a more detailed list of 16 identity resolution software solutions used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	48.6%
2	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	8.6%
3	ID5 London, United Kingdom An omnichannel identity platform powering addressable advertising for brands and publishers. $$$	8.6%
4	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	5.7%
5	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.7%
6	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	5.7%
7	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	5.7%
8	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	5.7%
9	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	5.7%
10	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation software. $6,000+/year	5.7%
11	Wunderkind New York, United States A performance marketing solution for brands, publishers, and advertisers.	2.9%
12	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.9%
13	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	2.9%
14	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	2.9%
15	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	2.9%
16	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	2.9%

👉 See Also

🌎 Identity Resolution in other countries

Data is based on the analysis of 9,736 websites from Malaysia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.