⚡ Identity Resolution Software in Malaysia

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our statistics, identity resolution software is used on 0.4% of websites from Malaysia.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in Malaysia in 2026, based on market share.

The most popular is Lotame with an impressive share of 46.2%, followed by ZoomInfo WebSights with 7.7% and Lead Forensics with 7.7%.

Lotame 46.2%
ZoomInfo WebSights 7.7%
Lead Forensics 7.7%
ID5 7.7%
Lytics 7.7%
Epsilon 5.1%
TruAudience 5.1%
LiveRamp 5.1%
Leadfeeder 5.1%
Apollo 5.1%
Visitor Queue 2.6%
Customers.ai 2.6%
Fingerprint 2.6%
Leadinfo 2.6%
Demandbase 2.6%

🚀 Highlights

Here is a list of the top solutions that is more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lotame ^(-3)
3. Lead Forensics ^(-6)
4. ID5 ^(-2)
5. Lytics ^(-16)
6. Epsilon ^(-2)
7. TruAudience ^(-3)
11. Visitor Queue ^(-8)
12. Customers.ai ^(-10)
13. Fingerprint ^(-2)
17. CustomerLabs ^(-12)

✨ Best Identity Resolution Software

Below is a more detailed list of 17 identity resolution software solutions used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	46.2%
2	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	7.7%
3	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	7.7%
4	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	7.7%
5	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	7.7%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.1%
7	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	5.1%
8	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	5.1%
9	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	5.1%
10	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	5.1%
11	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	2.6%
12	Customers.ai Boston, Massachusetts, United States A visitor identification and prospecting platform that provides B2C businesses and marketing agencies with tools to find and engage customers. $199+/month	2.6%
13	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	2.6%
14	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	2.6%
15	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.6%
16	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	2.6%
17	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	2.6%

👉 See Also

🌎 Identity Resolution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,924 websites from Malaysia.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 17 were detected on websites from Malaysia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.