TruAudience
TransUnion, Chicago, Illinois, United StatesTruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.
According to our data, TruAudience is the 8th most popular identity resolution software solution on the web.
It has 4.5% of the identity resolution market share and is detected on 0.03% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Aggregate Knowledge
💸 Pricing
TruAudience is a commercial product priced at $400,000 per year.
📊 Rankings and Market Share
- Identity Resolution
- Rank: 8
- Market share: 4.5%
- Analytics
- Rank: 80
- Market share: 0.06%
🏆 TruAudience Awards
- ⭐ 4th most popular in Italy in the Identity Resolution category.
- ⭐ 5th most popular in Germany in the Identity Resolution category.
- ⭐ 6th most popular in Canada in the Identity Resolution category.
- ⭐ 7th most popular in the United States in the Identity Resolution category.
- ⬆️ 44th most popular in Italy in the Analytics category.
- ⬆️ 54th most popular in Canada in the Analytics category.
- ⬆️ 55th most popular in the United States in the Analytics category.
- ⬆️ 60th most popular in Germany in the Analytics category.
⚡ Sites Using TruAudience
We have data on 946 websites that use the TruAudience identity resolution software solution. Here is a list of some of the top ranked ones.
The highest rated site using TruAudience is pbs.org.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #435 | English | ||
| 2 | #484 | American English | ||
| 3 | #662 | Turkey | Turkish | |
| 4 | #1,048 | United States | English | |
| 5 | #1,333 | United States | American English | |
| 6 | #1,337 | American English | ||
| 7 | #1,567 | English | ||
| 8 | #1,626 | English | ||
| 9 | #1,629 | English | ||
| 10 | #2,026 | United States | American English | |
| 11 | #2,596 | Romania | Romanian | |
| 12 | #2,599 | United States | English | |
| 13 | #2,786 | Thailand | Thai | |
| 14 | #2,889 | English | ||
| 15 | #3,140 | English | ||
| 16 | #3,721 | English | ||
| 17 | #5,406 | United States | English | |
| 18 | #6,228 | English | ||
| 19 | #6,358 | United States | English | |
| 20 | #6,951 | American English |
📈 Usage Statistics
Most of the sites that use TruAudience:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using TruAudience are from the United States, Germany, and the United Kingdom.
- United States 45.7%
- Germany 7.2%
- United Kingdom 5.8%
- Canada 4%
- Italy 3.9%
- Spain 2.6%
- France 2.4%
- Netherlands 2.1%
- Brazil 1.9%
- Other 24.4%
Most TruAudience users speak English, German, or Spanish.
- English 72.6%
- German 3.8%
- Spanish 3.8%
- Italian 2.4%
- French 2.3%
- Portuguese 2%
- Polish 1.5%
- Romanian 1.4%
- Japanese 1.4%
- Other 8.8%
The TruAudience identity resolution software solution is especially popular on .com and .org top-level domains.
- .com 56.9%
- .org 5.8%
- .co.uk 3.1%
- .de 2.7%
- .ca 2.4%
- .it 2.3%
- .edu 1.6%
- .ro 1.4%
- .pl 1.3%
- Other 22.5%
The primary market segments for websites utilizing TruAudience include online shopping, business, and marketing and merchandising.
- Online Shopping 16.9%
- Business 15.7%
- Marketing/Merchandising 10.7%
- Fashion/Beauty 9.1%
- Health 8.6%
- Finance/Banking 5%
- Education/Reference 4.3%
- Software/Hardware 3.4%
- Blogs/Wiki 3%
- Other 23.3%
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Jetpack Stats💬 Frequently Asked Questions
What is the company behind TruAudience?
TruAudience is owned by TransUnion LLC, headquartered in Chicago, Illinois, United States.
Does TruAudience offer a free plan?
No, TruAudience is a paid solution.
How much does TruAudience cost?
You can buy TruAudience for $400,000 per year.
Which country uses TruAudience the most?
The majority of TruAudience users are from the United States.
Who uses TruAudience?
According to our data, TruAudience is used on hundreds of sites, including such established ones as pbs.org,
ixl.com, and
capitalone.com.
Do academic institutions use TruAudience?
Yes. Overall, we know of 15 academic websites in the United States that use TruAudience.
How does TruAudience stack up against the competition?
TruAudience is a moderately popular identity resolution software solution, ranking ahead of 22 other identity resolution software we track.
What are the alternatives to TruAudience?
Alternatives and possible competitors to TruAudience may include 
LiveRamp, 
Leadfeeder, and 
Lead Forensics.