Google Optimize
Google, Mountain View, California, United StatesGoogle Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.
According to our data, Google Optimize ranks 21th among the legacy technologies we track.
It has 1.2% of the legacy market share and is detected on 0.2% of all websites.
- 🏠 Website
- 🏷️ Previous name
- Google Website Optimizer
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Legacy
- Rank: 21
- Market share: 1.2%
🏆 Google Optimize Awards
- ⭐ 8th most popular in Chile in the Legacy category.
- 🔥 11st most popular in Peru in the Legacy category.
- 🔥 12nd most popular in Sweden in the Legacy category.
- 🔥 12nd most popular in Norway in the Legacy category.
- 🔥 13rd most popular in the United Kingdom in the Legacy category.
- 🔥 13rd most popular in the Netherlands in the Legacy category.
- 🔥 14th most popular in Australia in the Legacy category.
- 🔥 14th most popular in Belgium in the Legacy category.
- 🔥 14th most popular in New Zealand in the Legacy category.
- 🔥 14th most popular in Colombia in the Legacy category.
⚡ Sites Using Google Optimize
We have data on 7,784 websites that use Google Optimize legacy technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Optimize is 
spotify.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | spotify.com |
#22 | Sweden | English |
| 2 | #247 | Japan | Japanese | |
| 3 | #301 | United States | Turkish | |
| 4 | #358 | United States | English | |
| 5 | open.spotify.com |
Sweden | English | |
| 6 | #462 | Korea | Korean | |
| 7 | #484 | American English | ||
| 8 | #493 | Vietnam | Vietnamese | |
| 9 | #646 | English | ||
| 10 | #778 | Japan | Japanese | |
| 11 | #1,051 | Japan | Japanese | |
| 12 | #1,333 | United States | American English | |
| 13 |  cloudinary.com |
#1,359 | English | |
| 14 | #1,510 | English | ||
| 15 | #1,718 | English | ||
| 16 | #1,885 | Austria | German | |
| 17 | #1,982 | China | English | |
| 18 | #2,035 | Italy | Italian | |
| 19 | #2,048 | Japan | Japanese | |
| 20 | #2,119 | China | English |
📈 Usage Statistics
Most of the sites that use Google Optimize:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Optimize are from the United States, the United Kingdom, and the Netherlands.
- United States 21.7%
- United Kingdom 8.4%
- Netherlands 6.3%
- Japan 5.5%
- Germany 4.4%
- Brazil 3.8%
- Australia 3.7%
- France 3.1%
- Spain 2.9%
- Other 40.2%
Most Google Optimize users speak English, Spanish, or Dutch.
- English 59.6%
- Spanish 5.2%
- Dutch 4.8%
- Japanese 4.2%
- Portuguese 3.6%
- German 3.5%
- French 2.3%
- Russian 1.8%
- Polish 1.5%
- Other 13.5%
Google Optimize legacy technology is especially popular on .com top-level domains.
- .com 49.6%
- .nl 3.6%
- .co.uk 3%
- .org 2.6%
- .com.br 2.4%
- .de 2.3%
- .com.au 2.1%
- .net 1.4%
- .pl 1.3%
- Other 31.7%
The primary market segments for websites utilizing Google Optimize include business, online shopping, and marketing and merchandising.
- Business 20.7%
- Online Shopping 15.7%
- Marketing/Merchandising 12%
- Internet Services 5.7%
- Finance/Banking 5.1%
- Health 4.2%
- Education/Reference 4%
- Software/Hardware 3.9%
- Fashion/Beauty 3.9%
- Other 24.8%
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What is the company behind Google Optimize?
Google Optimize is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Optimize the most?
The majority of Google Optimize users are from the United States.
Who uses Google Optimize?
According to our data, Google Optimize is used on thousands of sites, including such established ones as spotify.com, note.com, and
trendyol.com.
Do academic institutions use Google Optimize?
Yes. Overall, we know of 27 academic websites in the United States that use Google Optimize.
How does Google Optimize compare to its competitors?
Google Optimize is a fairly popular legacy technology, ranking ahead of 93 other legacy technologies we track.
What are the alternatives to Google Optimize?
Alternatives and possible competitors to Google Optimize may include Google URL Shortener, 
AddThis, and 
Messenger Customer Chat.