⚡ Marketing Automation in Nigeria

Marketing automation software helps businesses connect with customers by automating tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Nigeria is a West African country with a population of over 226 million people.

According to our data, marketing automation platforms are used on 7.7% of websites from Nigeria.

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Nigeria in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 77.5% share.
It is followed by Brevo with 5% and Klaviyo with 3.3%.

Mailchimp 77.5%
Brevo 5%
Klaviyo 3.3%
Netcore 3.3%
Sailthru 2.5%
Avada Commerce 2.5%
Omnisend 2.1%
Kit 1.7%
Acquia 1.3%
Zoho Marketing Automation 1.3%
Constant Contact 0.8%
GetResponse 0.8%
PushOwl 0.4%
Systeme.io 0.4%
Justuno 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Nigeria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-2)
4. Netcore ^(-45)
5. Sailthru ^(-27)
7. Omnisend ^(-4)
9. Acquia ^(-7)
10. Zoho Marketing Automation ^(-29)
12. GetResponse ^(-3)
13. PushOwl ^(-12)
14. Systeme.io ^(-44)
15. Justuno ^(-8)

✨ Best Marketing Automation Platforms

Below is a more detailed list of 20 marketing automation platforms used on sites from Nigeria, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	77.5%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	5%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	3.3%
4	Netcore Mumbai, India A full-stack marketing technology platform that delivers AI-powered customer engagement, personalization, and omnichannel communications. $$$	3.3%
5	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	2.5%
6	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	2.5%
7	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	2.1%
8	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.7%
9	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.3%
10	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	1.3%
11	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.8%
12	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.8%
13	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%
14	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.4%
15	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.4%
16	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.4%
17	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.4%
18	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.4%
19	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.4%
20	Acumbamail Ciudad Real, Spain A Spanish marketing platform that allows users to create email and SMS campaigns, landing pages and surveys. Free$34+/month	0.4%

👉 See Also

🌎 Marketing Automation in other countries

Data is based on the analysis of 3,135 websites from Nigeria.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.