⚡ Online Marketplaces in Australia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 0.6% of websites from Australia.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Australia in 2025, based on market share.

The most popular is Amazon with an impressive share of 43.2%, followed by eBay with 21.8% and Etsy with 8.5%.

Amazon 43.2%
eBay 21.8%
Etsy 8.5%
Redbubble 6.2%
Houzz 4.8%
Envato Market 3.7%
Gumroad 3.4%
Zazzle 3.1%
ArtStation 2.8%
Lazada 2%
Bark 1.7%
Faire 0.8%
Angi 0.6%
The Knot 0.3%
Wayfair 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-3)
4. Redbubble ^(-13)
6. Envato Market ^(-4)
7. Gumroad ^(-7)
8. Zazzle ^(-13)
9. ArtStation ^(-15)
11. Bark ^(-22)
12. Faire ^(-30)
14. The Knot ^(-6)
15. Wayfair ^(-34)

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	AmazonSeattle, Washington, United States A marketplace where online merchants can market and sell goods.	43.2%
2	eBaySan Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	21.8%
3	EtsyNew York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	8.5%
4	RedbubbleMelbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	6.2%
5	HouzzPalo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.	4.8%
6	Envato MarketMelbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.7%
7	GumroadSan Francisco, California, United States An online marketplace for creators and digital entrepreneurs.	3.4%
8	ZazzleRedwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	3.1%
9	ArtStationCary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	2.8%
10	LazadaSingapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	2%
11	BarkLondon, United Kingdom An online marketplace that connects customers with local and online professionals.	1.7%
12	FaireSan Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.8%
13	AngiDenver, Colorado, United States A digital marketplace for home services.	0.6%
14	The KnotChevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	0.3%
15	WayfairBoston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.3%
16	JDBeijing, China A large Chinese business-to-consumer marketplace.	0.3%
17	AliExpressHangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.3%
18	WalmartBentonville, Arkansas, United States An American discount department store chain and online retailer.	0.3%
19	Naver Smart StoreSeongnam, Korea A Korean e-commerce platform from Naver.	0.3%
20	ShopeeSingapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	0.3%
21	ReverbChicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.3%
22	Fine Art AmericaSanta Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.	0.3%
23	WeddingWireChevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.3%

Data updated September 14, 2025

👉 See Also

🔗 Links
- ⚡Stores

When interpreting and using the results, please read our methodology and disclaimer.