⚡ Online Marketplaces in Australia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 1.1% of websites from Australia.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Australia in 2025, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 61.8% share.
It is followed by eBay with 15.5% and Etsy with 8.8%.

Amazon 61.8%
eBay 15.5%
Etsy 8.8%
Redbubble 3.1%
Lazada 2.5%
Houzz 2.2%
Envato Market 1.9%
Gumroad 1.8%
ArtStation 1.5%
Zazzle 1.5%
Bark 1%
Faire 0.6%
ReverbNation 0.6%
AliExpress 0.4%
Facebook Marketplace 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Redbubble ^(-14)
7. Envato Market ^(-6)
8. Gumroad ^(-8)
9. ArtStation ^(-23)
10. Zazzle ^(-13)
11. Bark ^(-32)
12. Faire ^(-28)
13. ReverbNation ^(-21)
14. AliExpress ^(-12)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 28 marketplaces used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	61.8%
2	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	15.5%
3	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	8.8%
4	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	3.1%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	2.5%
6	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	2.2%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.9%
8	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.8%
9	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.5%
10	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.5%
11	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	1%
12	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.6%
13	ReverbNation Singapore A social networking site for musicians.	0.6%
14	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%
15	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.3%
16	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.3%
17	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.3%
18	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform.	0.3%
19	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.1%
20	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.1%
21	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.1%
22	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.1%
23	Shopee Singapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	0.1%
24	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.1%
25	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 64,610 websites from Australia.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.