⚡ Online Marketplaces in Brazil

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Brazil is a South American country with a population of around 217 million people.

According to our data, online marketplaces are detected on 1.2% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Brazil in 2026, based on market share.

The most popular is Amazon, which dominates the market with a substantial 59.4% share.
It is followed by Mercado Libre with 24.3% and Shopee with 10.2%.

Amazon 59.4%
Mercado Libre 24.3%
Shopee 10.2%
Envato Market 3.1%
AliExpress 2.1%
Etsy 2%
ArtStation 1.1%
Lazada 1.1%
Gumroad 0.5%
Walmart 0.4%
Bol 0.4%
eBay 0.4%
Taobao 0.2%
ReverbNation 0.2%
JD 0.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Mercado Libre ^(-18)
3. Shopee ^(-4)
4. Envato Market ^(-9)
5. AliExpress ^(-22)
7. ArtStation ^(-27)
9. Gumroad ^(-6)
10. Walmart ^(-8)
11. Bol ^(-13)
14. ReverbNation ^(-25)
16. Craigslist ^(-31)

✨ Best Marketplaces

Below is a more detailed list of 23 marketplaces used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	59.4%
2	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	24.3%
3	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	10.2%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.1%
5	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2.1%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2%
7	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	1.1%
8	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.1%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.5%
10	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.4%
11	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.4%
12	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.4%
13	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.2%
14	ReverbNation Singapore A social networking site for musicians.	0.2%
15	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.1%
16	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.1%
17	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.1%
18	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	0.1%
19	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
20	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.1%
21	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.1%
22	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.1%
23	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 65,509 websites from Brazil.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.