⚡ Online Marketplaces in Brazil

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Brazil is a South American country with a population of around 217 million people.

According to our data, online marketplaces are detected on 1.2% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Brazil in 2026, based on market share.

The most popular is Amazon, which dominates the market with a substantial 58.9% share.
It is followed by Mercado Libre with 25.6% and Shopee with 9.8%.

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from Brazil, ranked by their market share.

RankNameMarket share
1
Amazon
Seattle, Washington, United States

A global online marketplace where businesses and individuals sell products directly to customers through a single platform.

Free$14.99+/month
2
Mercado Libre
Montevideo, Uruguay

A Latin American online marketplace platform.
3
Shopee
Singapore

A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.
4
Envato Market
Melbourne, Victoria, Australia

A collection of niche digital marketplaces where authors can sell their products directly to customers.
5
AliExpress
Hangzhou, China

A China-based global retail marketplace owned by Alibaba Group.
6
Etsy
New York, United States

An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.
7
Lazada
Singapore

An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
8
ArtStation
Cary, North Carolina, United States

A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.
9
Gumroad
San Francisco, California, United States

An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

$$$
10
eBay
San Jose, California, United States

A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.
11
Walmart
Bentonville, Arkansas, United States

An American discount department store chain and online retailer.
12
Taobao
Hangzhou, China

A Chinese online consumer-to-consumer shopping platform.
13
ReverbNation
Singapore

A social networking site for musicians.
14
Bol
Utrecht, Netherlands

A Dutch online marketplace primarily operating in the Netherlands and Belgium.
15
ezCater
Boston, Massachusetts, United States

An online marketplace that connects businesses with restaurants and caterers.
16
Temu
Shanghai, China

An online marketplace offering discounted goods, mostly shipped directly from China.
17
Rakuten Ichiba
Tokyo, Japan

A popular Japanese online marketplace platform.
18
Best Buy
Richfield, Minnesota, United States

A large American consumer electronics retailer.
19
Craigslist
San Francisco, California, United States

An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.
20
Alibaba
Hangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.
21
Facebook Marketplace
Menlo Park, California, United States

A digital marketplace within the Facebook platform where users can buy and sell items.

👉 See Also

Data is based on the analysis of 62,646 websites from Brazil.
Statistics were last calculated on .
For details, see our methodology and disclaimer.