⚡ Online Marketplaces in Germany
Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.
These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.
They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).
According to our data, online marketplaces are detected on 0.9% of websites from Germany.
⭐ Most Popular in 2025
The following chart shows the top marketplaces in Germany in 2025, based on market share.
The most popular is Amazon, which dominates the market with an overwhelming 68.7% share.
It is followed by eBay with 11.9% and
Etsy with 7.1%.
🚀 Highlights
Here is a list of the top marketplaces that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.
- 2.
eBay (-3)
- 4.
Envato Market (-6)
- 5.
Gumroad (-9)
- 6.
Redbubble (-11)
- 7.
ArtStation (-17)
- 8.
Zazzle (-12)
- 9.
Wayfair (-40)
- 10.
Zalando (-47)
- 12.
Ceneo (-11)
- 14.
Bol (-14)
✨ Best Marketplaces
Below is a more detailed list of the top 25 of the 34 marketplaces used on sites from Germany, ranked by their market share.
Data updated
👉 See Also
- 🔗 Links