⚡ Online Marketplaces in Germany

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 0.9% of websites from Germany.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Germany in 2025, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 68.7% share.
It is followed by eBay with 11.9% and Etsy with 7.1%.

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Germany than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 34 marketplaces used on sites from Germany, ranked by their market share.

RankNameMarket share
1 AmazonSeattle, Washington, United States

A marketplace where online merchants can market and sell goods.

2 eBaySan Jose, California, United States

A global online marketplace connecting hundreds of millions of buyers and sellers.

3 EtsyNew York, United States

A marketplace where people around the world connect to buy and sell handmade and vintage goods.

4 Envato MarketMelbourne, Victoria, Australia

A collection of niche digital marketplaces where authors can sell their products directly to customers.

5 GumroadSan Francisco, California, United States

An online marketplace for creators and digital entrepreneurs.

6 RedbubbleMelbourne, Victoria, Australia

An online marketplace for independent artists and designers to showcase and sell their work.

7 ArtStationCary, North Carolina, United States

A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.

8 ZazzleRedwood City, California, United States

A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.

9 WayfairBoston, Massachusetts, United States

An online marketplace specializing in furniture, home goods, and home improvement products.

10 ZalandoBerlin, Germany

A European online retailer specializing in shoes, fashion, and beauty products.

11 LazadaSingapore

An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

12 CeneoWrocław, Poland

A Polish online marketplace and price comparison platform.

13 HouzzPalo Alto, California, United States

An online platform and marketplace that connects homeowners with home improvement professionals.

14 BolUtrecht, Netherlands

A Dutch online marketplace primarily operating in the Netherlands and Belgium.

15 TrendyolIstanbul, Turkey

An online marketplace and e-commerce platform based in Turkey.

16 AliExpressHangzhou, China

A China-based global retail marketplace owned by Alibaba Group.

17 AlibabaHangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.

18 ReverbChicago, Illinois, United States

An online marketplace for buying and selling new, used, and vintage musical instruments.

19 Fine Art AmericaSanta Monica, California, United States

An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.

20 AllegroPoznań, Poland

An online marketplace based in Poland.

21 Heureka.skPrague, Czech Republic

A Slovak online marketplace and price comparison platform.

22 Mercado LibreMontevideo, Uruguay

A Latin American online marketplace platform.

23 Naver Smart StoreSeongnam, Korea

A Korean e-commerce platform from Naver.

24 Best BuyRichfield, Minnesota, United States

A large American consumer electronics retailer.

25 The KnotChevy Chase, Maryland, United States

A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.