⚡ Online Marketplaces in the United Kingdom

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, online marketplaces are detected on 2.1% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the United Kingdom in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 68.3% share.
It is followed by eBay with 13.2% and Etsy with 9.8%.

Amazon 68.3%
eBay 13.2%
Etsy 9.8%
Redbubble 2.2%
Lazada 1.5%
Envato Market 1.4%
Gumroad 1.4%
Bark 1.3%
Zazzle 0.9%
ReverbNation 0.6%
Houzz 0.6%
Faire 0.5%
Walmart 0.5%
ArtStation 0.5%
Reverb 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Redbubble ^(-17)
6. Envato Market ^(-7)
7. Gumroad ^(-8)
8. Bark ^(-36)
9. Zazzle ^(-20)
10. ReverbNation ^(-29)
12. Faire ^(-21)
13. Walmart ^(-5)
14. ArtStation ^(-20)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 49 marketplaces used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	68.3%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	13.2%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	9.8%
4	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	2.2%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.5%
6	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.4%
7	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
8	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	1.3%
9	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.9%
10	ReverbNation Singapore A social networking site for musicians.	0.6%
11	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.6%
12	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.5%
13	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.5%
14	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.5%
15	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.4%
16	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.3%
17	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.3%
18	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.3%
19	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	0.2%
20	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.2%
21	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.2%
22	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.2%
23	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.1%
24	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.1%
25	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 157,493 websites from the United Kingdom.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.