⚡ Online Marketplaces in the United Kingdom

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

Some focus on physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 1.1% of websites from the United Kingdom.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in the United Kingdom in 2025, based on market share.

The most popular is Amazon, which dominates the market with a substantial 50.7% share.
It is followed by eBay with 17.4% and Etsy with 11.9%.

Amazon 50.7%
eBay 17.4%
Etsy 11.9%
Redbubble 5%
Bark 3.6%
Envato Market 3.2%
Gumroad 2.9%
Zazzle 2%
Houzz 2%
Lazada 1.4%
ArtStation 0.7%
Reverb 0.7%
Faire 0.5%
Angi 0.4%
Bol 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-3)
4. Redbubble ^(-13)
5. Bark ^(-28)
6. Envato Market ^(-4)
7. Gumroad ^(-7)
8. Zazzle ^(-13)
11. ArtStation ^(-13)
12. Reverb ^(-36)
13. Faire ^(-29)
15. Bol ^(-12)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 36 marketplaces used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	AmazonSeattle, Washington, United States A marketplace where online merchants can market and sell goods.	50.7%
2	eBaySan Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	17.4%
3	EtsyNew York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	11.9%
4	RedbubbleMelbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	5%
5	BarkLondon, United Kingdom An online marketplace that connects customers with local and online professionals.	3.6%
6	Envato MarketMelbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.2%
7	GumroadSan Francisco, California, United States An online marketplace for creators and digital entrepreneurs.	2.9%
8	ZazzleRedwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2%
9	HouzzPalo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.	2%
10	LazadaSingapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	1.4%
11	ArtStationCary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
12	ReverbChicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.7%
13	FaireSan Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.5%
14	AngiDenver, Colorado, United States A digital marketplace for home services.	0.4%
15	BolUtrecht, Netherlands A Dutch online marketplace primarily operating in the Netherlands and Belgium.	0.4%
16	WeddingWireChevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.3%
17	TaobaoHangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.3%
18	TrendyolIstanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.3%
19	Fine Art AmericaSanta Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.	0.2%
20	The KnotChevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	0.2%
21	WalmartBentonville, Arkansas, United States An American discount department store chain and online retailer.	0.2%
22	NeweggDiamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.2%
23	HomeAdvisorDenver, Colorado, United States A digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.	0.2%
24	VagaroPleasanton, California, United States A business management platform and marketplace that powers the needs of the beauty and wellness industry.	0.2%
25	CraigslistSan Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.2%

Data updated September 5, 2025

👉 See Also

🔗 Links
- ⚡Stores

When interpreting and using the results, please read our methodology and disclaimer.