⚡ Online Marketplaces in Indonesia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, online marketplaces are detected on 8.4% of websites from Indonesia.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Indonesia in 2026, based on market share.

The most popular is Lazada, which dominates the market with an overwhelming 79.7% share.
It is followed by Shopee with 16.2% and Amazon with 5.3%.

Lazada 79.7%
Shopee 16.2%
Amazon 5.3%
Taobao 3%
Tmall 2.8%
Etsy 1.5%
Envato Market 0.6%
eBay 0.3%
Gumroad 0.1%
ArtStation 0.1%
Alibaba 0.1%
Zazzle 0.1%
ReverbNation 0.1%
Redbubble 0.07%
AliExpress 0.07%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
2. Shopee ^(-5)
4. Taobao ^(-2)
5. Tmall ^(-4)
7. Envato Market ^(-7)
9. Gumroad ^(-6)
10. ArtStation ^(-24)
11. Alibaba ^(-5)
12. Zazzle ^(-17)
13. ReverbNation ^(-24)

✨ Best Marketplaces

Below is a more detailed list of 23 marketplaces used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	79.7%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	16.2%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5.3%
4	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	3%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2.8%
6	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	1.5%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.6%
8	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.3%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.1%
10	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.1%
11	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.1%
12	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.1%
13	ReverbNation Singapore A social networking site for musicians.	0.1%
14	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.07%
15	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.07%
16	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.04%
17	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.04%
18	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.04%
19	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.04%
20	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.04%
21	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.04%
22	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	0.04%
23	Facebook Marketplace Menlo Park, California, United States A digital marketplace within the Facebook platform where users can buy and sell items.	0.04%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 32,108 websites from Indonesia.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.