⚡ Online Marketplaces in the Philippines

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, online marketplaces are detected on 2.9% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Philippines in 2026, based on market share.

The most popular is Lazada with an impressive share of 61.9%, followed by Shopee with 51% and Amazon with 10.2%.

Lazada 61.9%
Shopee 51%
Amazon 10.2%
Tmall 4.1%
Bark 4.1%
JD 3.4%
Taobao 2%
Etsy 1.4%
AliExpress 1.4%
Alibaba 0.7%
Walmart 0.7%
eBay 0.7%
The Knot 0.7%
WeddingWire 0.7%
Redbubble 0.7%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
2. Shopee ^(-5)
4. Tmall ^(-5)
5. Bark ^(-39)
6. JD ^(-4)
9. AliExpress ^(-18)
10. Alibaba ^(-6)
11. Walmart ^(-7)
13. The Knot ^(-17)
14. WeddingWire ^(-11)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	61.9%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	51%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	10.2%
4	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	4.1%
5	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	4.1%
6	JD Beijing, China A large Chinese business-to-consumer marketplace.	3.4%
7	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	2%
8	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	1.4%
9	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.4%
10	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.7%
11	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.7%
12	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.7%
13	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	0.7%
14	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.7%
15	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.7%
16	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.7%
17	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.7%
18	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.7%
19	ReverbNation Singapore A social networking site for musicians.	0.7%
20	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
21	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.7%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 5,152 websites from the Philippines.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.