⚡ Online Marketplaces in the Philippines

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, online marketplaces are detected on 2.8% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the Philippines in 2026, based on market share.

The most popular is Lazada with an impressive share of 63.8%, followed by Shopee with 51.7% and Amazon with 9.4%.

Lazada 63.8%
Shopee 51.7%
Amazon 9.4%
Bark 4%
Tmall 3.4%
JD 2.7%
Taobao 2%
AliExpress 1.3%
Etsy 1.3%
ArtStation 0.7%
ReverbNation 0.7%
Zazzle 0.7%
Houzz 0.7%
WeddingWire 0.7%
Gumroad 0.7%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
2. Shopee ^(-5)
4. Bark ^(-40)
5. Tmall ^(-4)
6. JD ^(-5)
8. AliExpress ^(-19)
10. ArtStation ^(-24)
11. ReverbNation ^(-28)
12. Zazzle ^(-17)
14. WeddingWire ^(-12)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	63.8%
2	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	51.7%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	9.4%
4	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	4%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	3.4%
6	JD Beijing, China A large Chinese business-to-consumer marketplace.	2.7%
7	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.3%
9	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	1.3%
10	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
11	ReverbNation Singapore A social networking site for musicians.	0.7%
12	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.7%
13	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.7%
14	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	0.7%
15	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.7%
16	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.7%
17	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	0.7%
18	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	0.7%
19	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.7%
20	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.7%
21	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.7%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 5,331 websites from the Philippines.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.