⚡ Online Marketplaces in the Philippines

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 2.6% of websites from the Philippines.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in the Philippines in 2025, based on market share.

The most popular is Lazada with an impressive share of 58.1%, followed by Shopee with 46.2% and Amazon with 9.4%.

Lazada 58.1%
Shopee 46.2%
Amazon 9.4%
Bark 6%
Tmall 3.4%
JD 2.6%
Taobao 2.6%
AliExpress 1.7%
Etsy 1.7%
Alibaba 0.9%
eBay 0.9%
Walmart 0.9%
Dangdang 0.9%
Zazzle 0.9%
Gumroad 0.9%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
2. Shopee ^(-5)
4. Bark ^(-39)
5. Tmall ^(-3)
6. JD ^(-3)
8. AliExpress ^(-18)
10. Alibaba ^(-2)
12. Walmart ^(-7)
14. Zazzle ^(-9)
15. Gumroad ^(-1)

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	58.1%
2	Shopee Singapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	46.2%
3	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	9.4%
4	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	6%
5	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	3.4%
6	JD Beijing, China A large Chinese business-to-consumer marketplace.	2.6%
7	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	2.6%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.7%
9	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	1.7%
10	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.9%
11	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	0.9%
12	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.9%
-	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.9%
14	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.9%
15	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.9%
16	Suzuri Tokyo, Japan A Japanese online marketplace that enables users to easily create and sell original items.	0.9%
17	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.9%
18	ReverbNation Singapore A social networking site for musicians.	0.9%
19	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.9%
20	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.9%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 4,479 websites from the Philippines.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.