⚡ Online Marketplaces in Ukraine

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our data, online marketplaces are detected on 0.3% of websites from Ukraine.

Statistics based on 35K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Ukraine in 2026, based on market share.

The most popular is Amazon with an impressive share of 34.9%, followed by Etsy with 14.7% and Envato Market with 11.9%.

Amazon 34.9%
Etsy 14.7%
Envato Market 11.9%
ArtStation 7.3%
AliExpress 6.4%
eBay 6.4%
Tmall 5.5%
Taobao 4.6%
Ozon 2.8%
Yandex Market 2.8%
Gumroad 2.8%
Macy's 1.8%
Wildberries 1.8%
Ceneo 0.9%
Allegro 0.9%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Envato Market ^(-10)
4. ArtStation ^(-31)
5. AliExpress ^(-22)
7. Tmall ^(-3)
9. Ozon ^(-14)
10. Yandex Market ^(-11)
11. Gumroad ^(-3)
12. Macy's ^(-44)
13. Wildberries ^(-20)
14. Ceneo ^(-1)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 26 marketplaces used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	34.9%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	14.7%
3	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	11.9%
4	ArtStation Cary, North Carolina, United States An online portfolio platform where artists, illustrators, designers, and small creative studios publish and showcase digital artwork, concept art, 3D projects, and game development assets. Free$9.95+/month	7.3%
5	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	6.4%
6	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	6.4%
7	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	5.5%
8	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	4.6%
9	Ozon Moscow, Russia A large Russian online marketplace that operates a multi-category e-commerce platform connecting consumers with third-party sellers and its own retail offerings.	2.8%
10	Yandex Market Moscow, Russia A popular Russian marketplace aggregating offers from online shops and serving millions of user queries daily.	2.8%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.8%
12	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	1.8%
13	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	1.8%
14	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform that aggregates offers from online stores and enables users to compare prices and shop across multiple retailers. $$$	0.9%
15	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	0.9%
16	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	0.9%
17	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.9%
18	ReverbNation Singapore A social networking site for musicians.	0.9%
19	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.9%
20	Avito Moscow, Russia A Russian online classifieds marketplace for buying and selling consumer goods, vehicles, real estate, jobs, and local services. Free$$$	0.9%
21	Houzz Palo Alto, California, United States An online platform and marketplace that helps homeowners discover home design ideas, browse renovation inspiration, and connect with architects, interior designers, contractors, and other home improvement professionals. Free$149+/month	0.9%
22	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.9%
23	Wayfair Boston, Massachusetts, United States An online marketplace specializing in furniture, home goods, and home improvement products.	0.9%
24	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.9%
25	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.9%

👉 See Also

🌎 Marketplaces in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 35,336 websites from Ukraine.
We currently track the presence of 73 marketplaces across the web.
Of these, 26 were detected on websites from Ukraine.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.