Taobao

Alibaba Group, Hangzhou, China

Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.

It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages Alipay payments with buyer protection.

According to our data, Taobao is the 6th most popular online marketplace on the web.
It has 2.7% of the marketplace market share and is detected on 0.06% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Taobao Awards

⚑ Sites Using Taobao

We have data on 2,089 websites that use the Taobao marketplace. Here is a list of some of the top ranked ones.

The highest rated site using Taobao is aliexpress.us.

#WebsiteRankCountryLanguage
1 aliexpress.us #85 Singapore English
2 taobao.com #450 China Chinese
3 zhihu.com #1,233 China Chinese
4 1688.com #1,704 China Chinese
5 sina.com.cn #2,049 China Chinese
6 tmall.com #5,993 China Chinese
7 yuque.com #6,930 China Chinese
8 hao123.com #11,842 China Chinese
9 dingtalk.com #12,324 China English
10 cainiao.com #13,142 China Chinese
11 acfun.cn #20,433 China Chinese
12 2345.com #26,342 China Chinese
13 shuqi.com #29,556 China Chinese
14 hongleongconnect.my #30,019 Malaysia English
15 feebee.com.tw #36,196 Taiwan Chinese
16 iduba.com #37,975 China Chinese
17 zhuanlan.zhihu.com China Chinese
18 gcores.com #50,776 China Chinese
19 aliprice.com #59,357 China English
20 uc.cn #60,913 China Chinese

πŸ“ˆ Usage Statistics

Most of the sites that use Taobao:

Most of the sites using Taobao are from China, Hong Kong, and the United States.

  • China 68.1%
  • Hong Kong 12%
  • United States 6.3%
  • Indonesia 4%
  • Korea 1.4%
  • Singapore 1.2%
  • Taiwan 0.8%
  • Japan 0.7%
  • Vietnam 0.5%
  • Other 5%

Most Taobao users speak Chinese, English, or Indonesian.

  • Chinese 82.4%
  • English 7.2%
  • Indonesian 6.4%
  • Korean 0.9%
  • Japanese 0.8%
  • Vietnamese 0.6%
  • Kanuri 0.3%
  • Thai 0.3%
  • Russian 0.2%
  • Other 0.9%

The Taobao marketplace is especially popular on .com and .cn top-level domains.

  • .com 71.7%
  • .cn 10%
  • .net 4.5%
  • .com.cn 4.5%
  • .org 1.7%
  • .cc 1%
  • .co.kr 0.5%
  • .org.cn 0.3%
  • .com.tw 0.3%
  • Other 5.5%

The primary market segments for websites utilizing Taobao include business, blogs and wiki, and online shopping.

  • Business 22.2%
  • Blogs/Wiki 10.3%
  • Online Shopping 10%
  • Portal Sites 7.8%
  • Marketing/Merchandising 7.5%
  • Internet Services 6.6%
  • Forum/Bulletin Boards 5.3%
  • Education/Reference 4.1%
  • Entertainment 2.5%
  • Other 23.7%

πŸ•΅οΈ Similar Technologies

These are some of the best Taobao alternatives.

RankName
4
eBay
San Jose, California, United States

A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.

9
Tmall
Hangzhou, China

A Chinese platform for business-to-consumer online retail.

11
JD
Beijing, China

A large Chinese business-to-consumer marketplace.

17
Alibaba
Hangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.

47
Craigslist
San Francisco, California, United States

An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind Taobao?

Taobao is owned by Alibaba Group Holding Limited, headquartered in Hangzhou, China.

Which country uses Taobao the most?

The majority of Taobao users are from China.

Who uses Taobao?

According to our data, Taobao is used on thousands of sites, including such established ones as aliexpress.us, zhihu.com, and 1688.com.

How does Taobao compare to its competitors?

Taobao is a very popular online marketplace, second only to 5 other online marketplaces we track.

What are the alternatives to Taobao?

Alternatives and possible competitors to Taobao may include eBay, Craigslist, and Tmall.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.