⚡ Semantic Markup in Kenya

Semantic markup is code added to web pages to describe the meaning of content elements and their relationships, giving search engines and other systems clearer context beyond visual layout.

Kenya is an East African country with a population of over 55 million people.

According to our research, semantic markup technologies are used on 84.4% of websites from Kenya.

⭐ Most Popular in 2026

The following chart shows the top semantic markup technologies in Kenya in 2026, based on market share.

The most popular is ARIA with a substantial share of 93.7%, followed by Open Graph with 59.7% and oEmbed with 55.3%.

ARIA 93.7%
Open Graph 59.7%
oEmbed 55.3%
Twitter Cards 53%
JSON-LD 48.1%
SearchAction 39.7%
Microdata 19.9%
Microformats 4%
RDFa 2.5%
Dublin Core 0.7%
Microformats2 0.05%

🚀 Highlights

Here is a list of the top technologies that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

3. oEmbed ^(-2)
9. RDFa ^(-1)

✨ Best Semantic Markup Technologies

Below is a more detailed list of 11 semantic markup technologies used on sites from Kenya, ranked by their market share.

Rank	Name	Market share
1	ARIA Cambridge, Massachusetts, United States A W3C technical specification that defines how to improve the accessibility of web content and applications, particularly those with dynamic interfaces and custom controls.	93.7%
2	Open Graph Menlo Park, California, United States A web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.	59.7%
3	oEmbed A format for allowing an embedded representation of a URL on third party sites.	55.3%
4	Twitter Cards Bastrop, Texas, United States With Twitter Cards, you can attach rich photos, videos and media experiences to tweets, helping to drive traffic to your website.	53%
5	JSON-LD Cambridge, Massachusetts, United States A lightweight linked data format used to embed structured data into web pages.	48.1%
6	SearchAction Cambridge, Massachusetts, United States A structured data type from Schema.org that describes a website's search capability.	39.7%
7	Microdata Cambridge, Massachusetts, United States An HTML specification that is used to nest metadata within a document, in parallel with the existing content.	19.9%
8	Microformats A set of defined HTML classes and attributes created to serve as descriptive metadata about an element, representing commonly published things like people, events, blog posts, reviews, and so on.	4%
9	RDFa Cambridge, Massachusetts, United States An extension to HTML5 that adds attributes to markup things like people, places, events, recipes, and reviews.	2.5%
10	Dublin Core A metadata element set used for documents and other objects.	0.7%
11	Microformats2 A set of defined HTML classes and attributes created to serve as descriptive metadata about an element, representing commonly published things like people, events, blog posts, reviews, and so on.	0.05%

👉 See Also

🌎 Semantic Markup in other countries

Data is based on the analysis of 2,175 websites from Kenya.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.