JSON-LD
W3C, Cambridge, Massachusetts, United StatesJavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.
According to our data, JSON-LD is the 4th most popular semantic markup technology on the web.
It has 51.9% of the semantic markup market share and is present on 36.6% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Semantic Markup
- Rank: 4
- Market share: 51.9%
🏆 JSON-LD Awards
- 🥈 Second most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥉 Third most popular in France in the Semantic Markup category.
- 🥉 Third most popular in Spain in the Semantic Markup category.
- 🥉 Third most popular in the Netherlands in the Semantic Markup category.
- 🥉 Third most popular in Italy in the Semantic Markup category.
- 🥉 Third most popular in Poland in the Semantic Markup category.
- 🥉 Third most popular in Russia in the Semantic Markup category.
- 🥉 Third most popular in Indonesia in the Semantic Markup category.
- 🥉 Third most popular in Vietnam in the Semantic Markup category.
- 🥉 Third most popular in Ukraine in the Semantic Markup category.
⚡ Sites Using JSON-LD
We have data on 1,215,363 websites that use JSON-LD semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using JSON-LD is 
microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  apple.com |
#8 | United States | American English |
| 3 |  pinterest.com |
#15 | English | |
| 4 | #16 | United States | American English | |
| 5 |  bitly.com |
#17 | American English | |
| 6 | #26 | United States | English | |
| 7 |  dropbox.com |
#35 | United States | English |
| 8 | #41 | American English | ||
| 9 |  twitch.tv |
#42 | United States | English |
| 10 | #44 | Australia | English | |
| 11 |  paypal.com |
#45 | United States | American English |
| 12 |  discord.com |
#46 | United States | English |
| 13 | #49 | English | ||
| 14 |  nytimes.com |
#50 | United States | English |
| 15 |  shopify.com |
#51 | Canada | English |
| 16 | #52 | United States | English | |
| 17 | #53 | United Kingdom | British English | |
| 18 | #54 | American English | ||
| 19 | #56 | American English | ||
| 20 | #63 | United States | English |
📈 Usage Statistics
Most of the sites that use JSON-LD:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using JSON-LD are from the United States, the United Kingdom, and Germany.
- United States 22%
- United Kingdom 6.6%
- Germany 6.4%
- France 4.7%
- Japan 4.2%
- Spain 4%
- Netherlands 3.7%
- Italy 3.7%
- Australia 3.4%
- Other 41.3%
Most JSON-LD users speak English, German, or Spanish.
- English 53.7%
- German 5.9%
- Spanish 5.4%
- French 4.4%
- Japanese 3.6%
- Italian 3%
- Dutch 2.6%
- Portuguese 2.4%
- Russian 2%
- Other 17%
JSON-LD semantic markup technology is especially popular on .com and .org top-level domains.
- .com 47.2%
- .org 5.9%
- .de 3.8%
- .net 2.7%
- .co.uk 2.5%
- .com.au 2.1%
- .it 2.1%
- .nl 2.1%
- .fr 1.7%
- Other 29.9%
The primary market segments for websites utilizing JSON-LD include business, marketing and merchandising, and online shopping.
- Business 17.5%
- Marketing/Merchandising 11.4%
- Online Shopping 9.7%
- Blogs/Wiki 7.4%
- Internet Services 5.2%
- Education/Reference 5.1%
- Entertainment 3.8%
- Health 3.6%
- General News 3.3%
- Other 33%
🕵️ Similar Technologies
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💬 Frequently Asked Questions
What is the company behind JSON-LD?
JSON-LD is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.
Which country uses JSON-LD the most?
The majority of JSON-LD users are from the United States.
Who uses JSON-LD?
According to our data, JSON-LD is used on millions of sites, including microsoft.com, apple.com, and pinterest.com.
Is JSON-LD used on government websites?
In total, we found JSON-LD on 428 government sites in the United States.
Do academic institutions use JSON-LD?
Yes, quite a few! Overall, we know of 1,892 academic websites in the United States that use JSON-LD.
How does JSON-LD stack up against its competitors?
JSON-LD is one of the most popular semantic markup technologies, second only to ARIA, 
Open Graph, and 
Twitter Cards.
What are the alternatives to JSON-LD?
Alternatives and possible competitors to JSON-LD may include ARIA, Open Graph, and Twitter Cards.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from W3C
JSON
JSON Web Token