JSON-LD

W3C, Cambridge, Massachusetts, United States

JavaScript Object Notation for Linked Data (JSON-LD) is a lightweight linked data format used to embed structured data into web pages.

According to our data, JSON-LD is the 4th most popular semantic markup technology on the web.
It has 50.6% of the semantic markup market share and is present on 37.2% of all websites.

📊 Rankings and Market Share

🏆 JSON-LD Awards

⚡ Sites Using JSON-LD

We have data on 953,685 websites that use JSON-LD semantic markup technology. Here is a list of some of the top ranked ones.

The highest rated site using JSON-LD is facebook.com.

#WebsiteRankCountryLanguage
1 facebook.com #2 United States English
2 microsoft.com #3 United States American English
3 apple.com #10 United States American English
4 pinterest.com #11 English
5 yahoo.com #14 United States American English
6 bitly.com #18 United States American English
7 nytimes.com #23 United States English
8 fandom.com #29 English
9 p**nhub.com #30 Cyprus English
10 twitch.tv #33 United States English
11 etsy.com #34 United States American English
12 linktr.ee #35 Australia English
13 dropbox.com #39 United States English
14 instructure.com #44 United States English
15 rakuten.co.jp #47 Japan Japanese
16 bbc.com #48 United Kingdom British English
17 bbc.co.uk #50 United Kingdom British English
18 cnn.com #51 United States English
19 zoom.com #52 United States English
20 scribd.com #55 United States English

📈 Usage Statistics

Most of the sites that use JSON-LD:

Most of the sites using JSON-LD are from the United States, the United Kingdom, and Germany.

  • United States 30%
  • United Kingdom 5.9%
  • Germany 5.9%
  • France 4.1%
  • Japan 3.8%
  • Netherlands 3.6%
  • Australia 3.5%
  • Italy 3.4%
  • Spain 3.3%
  • Other 36.5%

Most JSON-LD users speak English, German, or Spanish.

  • English 54%
  • German 6.2%
  • Spanish 4.9%
  • French 4.3%
  • Japanese 3.5%
  • Italian 3%
  • Dutch 2.8%
  • Portuguese 2.2%
  • Russian 1.9%
  • Other 17.2%

JSON-LD semantic markup technology is especially popular on .com and .org top-level domains.

  • .com 47.9%
  • .org 6%
  • .de 4%
  • .net 3%
  • .co.uk 2.5%
  • .com.au 2.4%
  • .nl 2.2%
  • .it 2.1%
  • .fr 1.6%
  • Other 28.3%

The primary market segments for websites utilizing JSON-LD include business, marketing and merchandising, and blogs and wiki.

  • Business 17.7%
  • Marketing/Merchandising 11.8%
  • Blogs/Wiki 8.5%
  • Online Shopping 7.7%
  • Internet Services 5.7%
  • Education/Reference 4.8%
  • Travel 4.4%
  • Entertainment 4%
  • Health 3.7%
  • Other 31.7%

🕵️ Similar Technologies

These are some of the best JSON-LD alternatives.

RankNameCompare
1 ARIACambridge, Massachusetts, United States

A technical specification that defines how to improve the accessibility of web pages.

 JSON-LD vs. ARIA
2 Open GraphMenlo Park, California, United States

Enables any web page to become a rich object in a social graph.

 JSON-LD vs. Open Graph
3 Twitter CardsBastrop, Texas, United States

With Twitter Cards, you can attach rich photos, videos and media experiences to tweets, helping to drive traffic to your website.

 JSON-LD vs. Twitter Cards
5 oEmbed

A format for allowing an embedded representation of a URL on third party sites.

 JSON-LD vs. oEmbed
6 SearchActionCambridge, Massachusetts, United States

A structured data type from Schema.org that describes a website's search capability.

 JSON-LD vs. SearchAction

🆚 Compare Alternatives

Compare JSON-LD with

💬 Frequently Asked Questions

What is the company behind JSON-LD?

JSON-LD is owned by World Wide Web Consortium, Inc., headquartered in Cambridge, Massachusetts, United States.

Which country uses JSON-LD the most?

The majority of JSON-LD users are from the United States.

Who uses JSON-LD?

According to our data, JSON-LD is used on thousands of sites, including facebook.com, microsoft.com, and apple.com.

Is JSON-LD used on government websites?

In total, we found JSON-LD on 263 government sites in the United States.

Do academic institutions use JSON-LD?

Yes, quite a few! Overall, we know of 1,281 academic websites in the United States that use JSON-LD.

How does JSON-LD stack up against its competitors?

JSON-LD is one of the most popular semantic markup technologies, second only to ARIA, Open Graph, and Twitter Cards.

What are the alternatives to JSON-LD?

Alternatives and possible competitors to JSON-LD may include ARIA, Open Graph, and Twitter Cards.

Data updated

👉 See Also

When interpreting and using the results, please read our methodology and disclaimer.