oEmbed
oEmbed is a format for allowing an embedded representation of a URL on third party sites.
According to our data, oEmbed is the 5th most popular semantic markup technology on the web.
It has 38.5% of the semantic markup market share and is present on 27.1% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Semantic Markup
- Rank: 5
- Market share: 38.5%
🏆 oEmbed Awards
- 🥈 Second most popular in Uganda in the Semantic Markup category.
- 🥈 Second most popular in El Salvador in the Semantic Markup category.
- 🥈 Second most popular in Zimbabwe in the Semantic Markup category.
- 🥈 Second most popular in Jamaica in the Semantic Markup category.
- 🥈 Second most popular in Zambia in the Semantic Markup category.
- 🥈 Second most popular in Ethiopia in the Semantic Markup category.
- 🥈 Second most popular in Bhutan in the Semantic Markup category.
- 🥈 Second most popular in Libya in the Semantic Markup category.
- 🥈 Second most popular in Guyana in the Semantic Markup category.
- 🥈 Second most popular in Somalia in the Semantic Markup category.
⚡ Sites Using oEmbed
We have data on 900,968 websites that use oEmbed semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using oEmbed is clever.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #447 | American English | ||
| 2 |  code.jquery.com |
United States | American English | |
| 3 | #556 | United States | American English | |
| 4 | #590 | Switzerland | British English | |
| 5 | #824 | Russia | Spanish | |
| 6 | #832 | Vietnam | Vietnamese | |
| 7 | #835 | American English | ||
| 8 | #963 | Cameroon | American English | |
| 9 | #964 | Isle of Man | British English | |
| 10 | #968 | India | American English | |
| 11 | #984 | Brazil | Brazilian Portuguese | |
| 12 | #1,056 | Belgium | Dutch | |
| 13 |  iubenda.com |
#1,063 | Italy | American English |
| 14 | #1,093 | United States | American English | |
| 15 | #1,101 | United States | American English | |
| 16 | #1,158 | India | American English | |
| 17 | #1,174 | United States | American English | |
| 18 |  viber.com |
#1,179 | American English | |
| 19 | #1,181 | Brazil | Brazilian Portuguese | |
| 20 | #1,199 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use oEmbed:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using oEmbed are from the United States, the United Kingdom, and Germany.
- United States 22%
- United Kingdom 6.7%
- Germany 6.4%
- Spain 4.5%
- Italy 4.3%
- France 4.3%
- Australia 3.9%
- Netherlands 3.6%
- Japan 3.4%
- Other 40.9%
Most oEmbed users speak English, Spanish, or German.
- English 54.3%
- Spanish 6.6%
- German 6.2%
- French 4.3%
- Italian 3.6%
- Japanese 3%
- Portuguese 2.8%
- Dutch 2.8%
- Polish 1.6%
- Other 14.8%
OEmbed semantic markup technology is especially popular on .com and .org top-level domains.
- .com 44.3%
- .org 7.5%
- .de 3.9%
- .net 2.6%
- .it 2.5%
- .co.uk 2.5%
- .com.au 2.3%
- .nl 2.3%
- .com.br 1.7%
- Other 30.4%
The primary market segments for websites utilizing oEmbed include business, marketing and merchandising, and blogs and wiki.
- Business 20.9%
- Marketing/Merchandising 12.5%
- Blogs/Wiki 7.2%
- Education/Reference 6.6%
- Internet Services 5.5%
- Online Shopping 4.6%
- Travel 4.4%
- Entertainment 4.1%
- Health 3.9%
- Other 30.3%
🕵️ Similar Technologies
These are some of the best oEmbed alternatives.
🆚 Compare Alternatives
Compare oEmbed to…
- 🕵️ Similar technologies
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💬 Frequently Asked Questions
Which country uses oEmbed the most?
The majority of oEmbed users are from the United States.
Who uses oEmbed?
According to our data, oEmbed is used on thousands of sites, including clever.com,
code.jquery.com, and illuminateed.com.
Is oEmbed used on government websites?
Yes, for example, it is used by nasa.gov and
educacao.sp.gov.br. In total, we found oEmbed on 421 government sites in the United States.
Do academic institutions use oEmbed?
Yes, quite a few! The most prominent of these are stanford.edu and
berkeley.edu. Overall, we know of 1,471 academic websites in the United States that use oEmbed.
How does oEmbed stack up against its competitors?
oEmbed is a moderately popular semantic markup technology, ranking ahead of 9 other semantic markup technologies we track.
What are the alternatives to oEmbed?
Alternatives and possible competitors to oEmbed may include 
ARIA, 
Open Graph, and 
Twitter Cards.