⚡ Social Media in China

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, social media platforms are used on 25.4% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in China in 2026, based on market share.

The most popular is QQ with an impressive share of 33.5%, followed by WeChat with 32.6% and Facebook with 19.9%.

QQ 33.5%
WeChat 32.6%
Facebook 19.9%
X 15.1%
Weibo 13.2%
WhatsApp 12.6%
LinkedIn 11.7%
Instagram 10.5%
Telegram 6.5%
Pinterest 4.4%
TikTok 3%
Douban 0.9%
Discord 0.7%
Douyin 0.6%
VK 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. QQ ^(-18)
2. WeChat ^(-15)
5. Weibo ^(-24)
12. Douban ^(-34)
14. Douyin ^(-54)
16. Reddit ^(-2)
17. Qzone ^(-61)
18. Kuaishou ^(-64)
22. Medium ^(-5)
23. Behance ^(-1)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 59 social media platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	QQ Shenzhen, China A Chinese instant messaging software platform. Free	33.5%
2	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	32.6%
3	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	19.9%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	15.1%
5	Weibo Beijing, China A Chinese microblogging website. Free	13.2%
6	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	12.6%
7	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	11.7%
8	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	10.5%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	6.5%
10	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	4.4%
11	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	3%
12	Douban Beijing, China A Chinese social networking site and media database for books, movies, music, and local events. Free	0.9%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.7%
14	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.6%
15	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.4%
16	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.4%
17	Qzone Shenzhen, China A Chinese social networking platform.	0.4%
18	Kuaishou Beijing, China A Chinese short-video social media platform. Free	0.2%
19	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
20	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.1%
21	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	0.1%
22	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.09%
23	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.09%
24	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.08%
25	Hugging Face New York, United States A machine learning and data science platform and community that helps users build, deploy and train machine learning models.	0.07%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.