⚡ Social Media in Kenya

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Kenya is an East African country with a population of over 55 million people.

According to our data, social media platforms are used on 65% of websites from Kenya.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Kenya in 2026, based on market share.

The most popular is Facebook with an impressive share of 80.8%, followed by X with 76.3% and Instagram with 55.5%.

Facebook 80.8%
X 76.3%
Instagram 55.5%
LinkedIn 40.7%
WhatsApp 17.5%
TikTok 8.6%
Pinterest 5.4%
Flickr 2.1%
Telegram 1.4%
Threads 0.6%
SoundCloud 0.6%
Behance 0.4%
Tumblr 0.4%
Medium 0.3%
Bluesky 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
8. Flickr ^(-3)
10. Threads ^(-11)
11. SoundCloud ^(-1)
12. Behance ^(-8)
13. Tumblr ^(-3)
14. Medium ^(-13)
16. Linktree ^(-10)
17. Flipboard ^(-19)
18. Weibo ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 26 social media platforms used on sites from Kenya, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	80.8%
2	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	76.3%
3	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	55.5%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	40.7%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	17.5%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	8.6%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	5.4%
8	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	2.1%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.4%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.6%
12	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.4%
13	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.4%
14	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.3%
15	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.2%
16	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
17	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.2%
18	Weibo Beijing, China A Chinese microblogging website. Free	0.2%
19	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
20	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.08%
21	Academia San Francisco, California, United States A social networking platform for academics to share research papers. Free$499/year	0.08%
22	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.08%
23	Meetup New York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.08%
24	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.08%
25	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.08%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 1,945 websites from Kenya.
Statistics were last calculated on February 4, 2026.
For details, see our methodology and disclaimer.