⚡ Social Media in Kazakhstan

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Kazakhstan is a Central Asian country with a population of over 20 million people.

According to our data, social media platforms are used on 51.9% of websites from Kazakhstan.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Kazakhstan in 2026, based on market share.

The most popular is Instagram with an impressive share of 76.9%, followed by Facebook with 60.4% and WhatsApp with 32.9%.

Instagram 76.9%
Facebook 60.4%
WhatsApp 32.9%
Telegram 32%
VK 27.7%
X 19.7%
TikTok 10.5%
LinkedIn 6.6%
OK.ru 5.3%
Pinterest 0.9%
SoundCloud 0.9%
Zen 0.7%
Viber 0.6%
Threads 0.4%
Behance 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Kazakhstan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
3. WhatsApp ^(-2)
4. Telegram ^(-4)
5. VK ^(-4)
9. OK.ru ^(-13)
11. SoundCloud ^(-1)
12. Zen ^(-20)
13. Viber ^(-7)
14. Threads ^(-7)
15. Behance ^(-9)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 27 social media platforms used on sites from Kazakhstan, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	76.9%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	60.4%
3	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	32.9%
4	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	32%
5	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	27.7%
6	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	19.7%
7	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	10.5%
8	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	6.6%
9	OK.ru Moscow, Russia A Russian social networking service with more than 300 million registered users. Free	5.3%
10	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	0.9%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.9%
12	Zen Moscow, Russia A Russian blogging and media publishing platform.	0.7%
13	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.6%
14	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.4%
15	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%
16	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
17	Steam Community Bellevue, Washington, United States A social networking site for gamers. Free	0.1%
18	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.09%
19	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.09%
20	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.05%
21	Weibo Beijing, China A Chinese microblogging website. Free	0.05%
22	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.05%
23	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.05%
24	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.05%
25	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 4,107 websites from Kazakhstan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.