⚡ Social Media in Thailand

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 61.4% of websites from Thailand.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in Thailand in 2025, based on market share.

The most popular is Facebook with a substantial share of 59.1%, followed by WhatsApp with 33% and Telegram with 31.7%.

Facebook 59.1%
WhatsApp 33%
Telegram 31.7%
Line 31.6%
Instagram 26.2%
X 21.8%
TikTok 8.2%
LinkedIn 6%
Pinterest 2.8%
Weibo 0.3%
SoundCloud 0.3%
Discord 0.3%
Tumblr 0.3%
Flickr 0.2%
Linktree 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. WhatsApp ^(-3)
3. Telegram ^(-5)
4. Line ^(-6)
10. Weibo ^(-16)
11. SoundCloud ^(-1)
12. Discord ^(-3)
13. Tumblr ^(-3)
15. Linktree ^(-10)
17. Threads ^(-3)
19. Medium ^(-5)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 36 social media platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	59.1%
2	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	33%
3	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	31.7%
4	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	31.6%
5	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	26.2%
6	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	21.8%
7	TikTok Haidian, Beijing, China A Chinese video-focused social media platform. Free	8.2%
8	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	6%
9	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.8%
10	Weibo Beijing, China A Chinese microblogging website. Free	0.3%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
12	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
13	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
14	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.2%
15	Linktree Melbourne, Victoria, Australia A social media landing page service. Free$5+/month	0.2%
16	VK Moscow, Russia A Russian social media and social networking service. Free	0.2%
17	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.2%
18	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.1%
19	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.09%
20	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.07%
21	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.06%
22	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.06%
23	Bluesky Seattle, Washington, United States A public social network that is designed to not be controlled by a single company. Free	0.06%
24	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.04%
25	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.03%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 14,643 websites from Thailand.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.