⚡ Stores
Stores are shops run by sellers within larger online marketplaces like Amazon or
. They typically feature the seller's branding, showcase their products, and offer promotional tools.
According to our data, stores are detected on 0.6% of all websites.
⭐ Most Popular in 2026
The following chart shows the leading stores in 2026, based on market share.
The most popular is
You can also drill down by country:
🚀 Country Highlights
Here is a list of stores that are especially popular in certain countries.Differences between global and country rankings are shown in parentheses.
✨ Top Online Marketplace-Based Stores
Below is a more detailed list of the top 25 of the 32 stores we track, ranked by their market share.
Rank Name Market share
1
Amazon
Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace.
$$$
20.7%
2
Etsy
New York, United States Individual online shops hosted within the Etsy marketplace where sellers list and sell their products.
$0.20+/item
15.2%
3
Houzz
Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.
Free $149+/month
14.5%
4
Shopee
Singapore Online shops or retailers that operate on the Shopee e-commerce platform.
$$$
8.4%
5
eBay
San Jose, California, United States A selling platform that helps you establish your brand on eBay.
$21.95+/month
7.7%
6
Rakuten Ichiba
Tokyo, Japan A popular Japanese online marketplace platform.
7.6%
7
Yahoo Shopping
Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.
5.7%
8
Naver Smart Store
Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.
4.5%
9
Heureka.cz
Prague, Czech Republic Sellers on the Czech marketplace Heureka.cz.
4.2%
10
JD
Beijing, China Stores on Tmall, a Chinese B2C online retail platform.
3.5%
11
Lazada
Singapore Online shops on the Lazada e-commerce platform.
$$$
3.5%
12
Alibaba
Hangzhou, China Online stores on the Alibaba marketplace.
2.8%
13
Allegro
Poznań, Poland Online stores on Allegro.
1.9%
14
Heureka.sk
Prague, Czech Republic Sellers on the Slovak online marketplace Heureka.sk.
1.8%
15
Ozon
Moscow, Russia Online shops on the Russian marketplace Ozon.
1.5%
16
Yahoo! Auctions Japan
Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.
1.1%
17
Yandex Market
Moscow, Russia Online stores on Yandex Market.
1%
18
Wildberries
Moscow, Russia Shops on the Russian marketplace Wildberries.
1%
19
Fine Art America
Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.
Free $30/year
0.8%
20
Trendyol
Istanbul, Turkey Online shops on the Turkish marketplace Trendyol.
0.8%
21
Mercado Libre
Montevideo, Uruguay Online stores on Mercado Libre.
0.8%
22
Avito
Moscow, Russia Online brands on Avito.ru.
0.7%
23
Zozotown
Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.
0.4%
24
AliExpress
Hangzhou, China Stores on the AliExpress marketplace.
0.3%
25
Reverb
Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.
0.3%
Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on
March 30, 2026 .
For details, see our
methodology and
disclaimer .
eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.
Amazon with a share of 20.7%, followed by 
Etsy with 15.2% and 
Houzz with 14.5%.
Shopee 8.4%
Rakuten Ichiba 7.6%
Yahoo Shopping 5.7%
Naver Smart Store 4.5%
Heureka.cz 4.2%JD 3.5%
Lazada 3.5%Alibaba 2.8%
Allegro 1.9%
Ozon 1.5%
Yandex Market
Wildberries
Mercado Libre
Zozotown
AliExpress