⚡ Stores

Stores are shops run by sellers within larger online marketplaces like Amazon or eBay. They typically feature the seller's branding, showcase their products, and offer promotional tools.

According to our data, stores are detected on 0.5% of all websites.
90.6% of these sites use only one store, 8.1% use two, and 1.3% use three or more simultaneously.

⭐ Most Popular in 2025

The following chart shows the leading stores in 2025, based on market share.

The most popular is Amazon with a share of 18.8%, followed by Etsy with 16.6% and Houzz with 16.2%.

Amazon 18.8%
Etsy 16.6%
Houzz 16.2%
Shopee 8.4%
eBay 7.4%
Rakuten Ichiba 7.2%
Yahoo Shopping 5.9%
Naver Smart Store 4.2%
JD 4%
Alibaba 3.8%
Lazada 3.5%
Heureka.cz 2.7%
Allegro 1.8%
Ozon 1.3%
Heureka.sk 1.2%

You can also drill down by country:

🚀 Country Highlights

Here is a list of stores that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Houzz is #1 in the United States ^(-2)
Shopee is #1 in Vietnam ^(-3)
Rakuten Ichiba is #1 in Japan ^(-5)
Naver Smart Store is #1 in Korea ^(-7)
Alibaba is #1 in China ^(-9)
Heureka.cz is #1 in the Czech Republic ^(-11)
Allegro is #1 in Poland ^(-12)

✨ Top Online Marketplace-Based Stores

Below is a more detailed list of the top 25 of the 32 stores we track, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States Allow sellers to create personalized online storefronts within the Amazon marketplace. $$$	18.8%
2	Etsy New York, United States Online stores on Etsy. $0.20+/item	16.6%
3	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	16.2%
4	Shopee Singapore Online shops or retailers that operate on the Shopee e-commerce platform. $$$	8.4%
5	eBay San Jose, California, United States A selling platform that helps you establish your brand on eBay. $21.95+/month	7.4%
6	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	7.2%
7	Yahoo Shopping New York, United States A local marketplace platform in Japan.	5.9%
8	Naver Smart Store Seongnam, Korea A Korean e-commerce platform from Naver.	4.2%
9	JD Beijing, China Stores on Tmall, a Chinese B2C online retail platform.	4%
10	Alibaba Hangzhou, China Online stores on the Alibaba marketplace.	3.8%
11	Lazada Singapore Online shops on the Lazada e-commerce platform. $$$	3.5%
12	Heureka.cz Prague, Czech Republic Sellers on the Czech marketplace Heureka.cz.	2.7%
13	Allegro Poznań, Poland Online stores on Allegro.	1.8%
14	Ozon Moscow, Russia Online shops on the Russian marketplace Ozon.	1.3%
15	Heureka.sk Prague, Czech Republic Sellers on the Slovak online marketplace Heureka.sk.	1.2%
16	Yahoo! Auctions Japan Tokyo, Japan A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	1.1%
17	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	1%
18	Yandex Market Moscow, Russia Online stores on Yandex Market.	0.8%
19	Wildberries Moscow, Russia Shops on the Russian marketplace Wildberries.	0.8%
20	Avito Moscow, Russia Online brands on Avito.ru.	0.7%
21	Trendyol Istanbul, Turkey Online shops on the Turkish marketplace Trendyol.	0.7%
22	Mercado Libre Montevideo, Uruguay Online stores on Mercado Libre.	0.7%
23	Zozotown Chiba-shi, Chiba, Japan Stores on the Japanese marketplace Zozotown.	0.4%
24	AliExpress Hangzhou, China Stores on the AliExpress marketplace.	0.4%
25	Reverb Chicago, Illinois, United States Stores on Reverb, the musical instrument marketplace.	0.3%

👉 See Also

🔗 Links
- ⚡Marketplaces

Data is based on the analysis of 2,764,714 websites.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.