Wistia
Wistia is a video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows.
It provides ad-free video hosting with a customizable player, built-in recording and editing tools, and automated transcripts and captions.
On paid plans, the platform offers marketing features such as lead capture forms and calls-to-action embedded in videos, live chats, Q&A, and polls, detailed analytics with viewer-level tracking and heatmaps, and integrations with 
Google Analytics, 
HubSpot, and 
Marketo.
According to our data, Wistia is the 4th most popular video platform on the web.
It has 1% of the video platform market share and is present on 0.3% of all websites.
- 🏠 Website
💸 Pricing
Wistia is available in both free and paid versions.
(250 GB)$99/month
(1TB)Custom
(CRM integrations)$313/month
(live webinar hosting, AI clip creation)$438/month
📊 Rankings and Market Share
- Video Platforms
- Rank: 4
- Market share: 1%
🏆 Wistia Awards
- ⭐ 4th most popular in the United States in the Video Platforms category.
- ⭐ 4th most popular in the United Kingdom in the Video Platforms category.
- ⭐ 4th most popular in Australia in the Video Platforms category.
- ⭐ 4th most popular in Canada in the Video Platforms category.
- ⭐ 4th most popular in Belgium in the Video Platforms category.
- ⭐ 4th most popular in Sweden in the Video Platforms category.
- ⭐ 4th most popular in India in the Video Platforms category.
- ⭐ 4th most popular in Denmark in the Video Platforms category.
- ⭐ 4th most popular in New Zealand in the Video Platforms category.
- ⭐ 4th most popular in Ireland in the Video Platforms category.
⚡ Sites Using Wistia
We have data on 8,768 websites that use the Wistia video platform. Here is a list of some of the top ranked ones.
The highest rated site using Wistia is 
x.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | x.com |
#12 | English | |
| 2 |  zoho.com |
#191 | India | English |
| 3 | #484 | American English | ||
| 4 |  freshworks.com |
#1,147 | United States | English |
| 5 | #1,304 | English | ||
| 6 |  typeform.com |
#1,322 | English | |
| 7 | #1,465 | United States | American English | |
| 8 | #1,530 | United States | English | |
| 9 |  appsflyer.com |
#2,085 | United States | American English |
| 10 | #2,367 | United States | English | |
| 11 | #2,581 | United States | English | |
| 12 | #2,614 | Belgium | Dutch | |
| 13 | #2,747 | English | ||
| 14 |  woocommerce.com |
#2,770 | United States | American English |
| 15 | #2,840 | American English | ||
| 16 | #2,876 | United States | English | |
| 17 | #2,896 | United States | American English | |
| 18 | #3,254 | Canada | English | |
| 19 | #3,664 | United States | American English | |
| 20 | #4,379 | English |
📈 Usage Statistics
Most of the sites that use Wistia:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Wistia are from the United States, the United Kingdom, and Australia.
- United States 49.7%
- United Kingdom 10.4%
- Australia 5.6%
- Germany 4.6%
- Canada 3.8%
- France 2.6%
- Netherlands 1.9%
- Italy 1.4%
- Belgium 1.4%
- Other 18.6%
Most Wistia users speak English.
- English 88.4%
- German 2.4%
- Spanish 1.6%
- French 1.2%
- Dutch 1%
- Italian 0.7%
- Chinese 0.6%
- Portuguese 0.5%
- Swedish 0.4%
- Other 3.2%
The Wistia video platform is especially popular on .com top-level domains.
- .com 69.9%
- .org 4.2%
- .io 2.4%
- .co.uk 2.3%
- .com.au 2%
- .de 1.5%
- .net 1.3%
- .co 1.2%
- .ca 1%
- Other 14.2%
The primary market segments for websites utilizing Wistia include business, marketing and merchandising, and software and hardware.
- Business 34.7%
- Marketing/Merchandising 10.5%
- Software/Hardware 8.7%
- Internet Services 7.9%
- Education/Reference 6%
- Health 4.7%
- Finance/Banking 4.1%
- Online Shopping 3.9%
- Blogs/Wiki 2.6%
- Other 16.9%
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Twitch💬 Frequently Asked Questions
Where is Wistia's headquarters?
Wistia is located in Cambridge, Massachusetts, United States.
Can I use Wistia for free?
Yes, there is a free version with limited functionality.
How much does it cost?
Wistia is priced from $99 per month for the Business plan.
Does Wistia offer a free trial?
Yes, there is a free trial for 14 days, so you can explore all of its features before purchasing.
Which country uses Wistia the most?
The majority of Wistia users are from the United States.
Who uses Wistia?
Is Wistia used on government websites?
In total, we found Wistia on 5 government sites in the United States.
Do academic institutions use Wistia?
Yes. Overall, we know of 27 academic websites in the United States that use Wistia.
How does Wistia stack up against the competition?
What are the alternatives to Wistia?
Alternatives and possible competitors to Wistia may include Brightcove,
JWP, and
Vidyard.