⚡ A/B Testing in Estonia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, A/B testing tools are used on 0.9% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Estonia in 2026, based on market share.

The most popular is VWO with a share of 27.7%, followed by PostHog with 12.8% and OptinMonster with 10.6%.

VWO 27.7%
PostHog 12.8%
OptinMonster 10.6%
Nosto 10.6%
Crazy Egg 8.5%
Adobe Target 6.4%
Justuno 4.3%
Landingi 2.1%
Plerdy 2.1%
Convertful 2.1%
Roistat 2.1%
OptiMonk 2.1%
SiteSpect 2.1%
Optimizely 2.1%
Other 4.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. PostHog ^(-3)
4. Nosto ^(-12)
6. Adobe Target ^(-5)
7. Justuno ^(-10)
8. Landingi ^(-33)
9. Plerdy ^(-15)
10. Convertful ^(-19)
13. SiteSpect ^(-23)
15. Kilkaya ^(-13)
18. Splitbee ^(-28)

✨ Best A/B Testing Tools

Below is a more detailed list of 18 A/B testing tools used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	27.7%
2	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	12.8%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	10.6%
4	Nosto Helsinki, Finland The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX. $$$	10.6%
5	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	8.5%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.4%
7	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	4.3%
8	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	2.1%
9	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.1%
10	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	2.1%
11	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	2.1%
12	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.1%
13	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	2.1%
14	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.1%
15	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	2.1%
16	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	2.1%
17	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2.1%
18	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	2.1%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.