⚡ A/B Testing in India
A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.
India is a South Asian country with a population of over 1.4 billion people.
According to our data, A/B testing tools are used on 1.2% of websites from India.
⭐ Most Popular in 2026
The following chart shows the top A/B testing tools in India in 2026, based on market share.
The most popular is
Zoho PageSense with a share of 21%, followed by
WebEngage with 18% and VWO with 15.7%.
Zoho PageSense 21%
WebEngage 18%VWO 15.7%
Crazy Egg 9.1%
PostHog 7.3%
OptinMonster 5.6%Inspectlet 4.2%
OptiMonk 3.7%
Convertful 3.2%
Shogun 3%
Adobe Target 1.8%
Plerdy 1.4%
Optimizely 1.2%
Convert 1.1%
- Other 3.7%
🚀 Highlights
Here is a list of the top tools that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Zoho PageSense (-8) - 2.
WebEngage (-28) - 7.
Inspectlet (-8)
- 9.
Convertful (-20)
- 12.
Plerdy (-12)
- 15.
Dynamic Yield (-7)
- 16.
Shoplift (-2)
- 19.
ConvertFlow (-15)
- 21.
Visually (-4)
- 22.
Freshmarketer (-17)
✨ Best A/B Testing Tools
Below is a more detailed list of the top 25 of the 36 A/B testing tools used on sites from India, ranked by their market share.
👉 See Also
- 🌎 A/B Testing in other countries
Statistics were last calculated on .
For details, see our methodology and disclaimer.