⚡ A/B Testing in Malaysia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, A/B testing tools are used on 1% of websites from Malaysia.

Statistics based on 12K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Malaysia in 2026, based on market share.

The most popular is Crazy Egg with a share of 18.1%, followed by VWO with 16.5% and Optimizely with 11.8%.

Crazy Egg 18.1%
VWO 16.5%
Optimizely 11.8%
Shogun 8.7%
OptinMonster 7.9%
Adobe Target 7.1%
OptiMonk 7.1%
PostHog 4.7%
Zoho PageSense 4.7%
AB Tasty 3.1%
Kameleoon 3.1%
Convertful 2.4%
Nosto 2.4%
ClickFunnels 1.6%
Other 0.8%

🚀 Highlights

Here is a list of the top tools that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
3. Optimizely ^(-2)
4. Shogun ^(-2)
6. Adobe Target ^(-5)
7. OptiMonk ^(-3)
10. AB Tasty ^(-3)
11. Kameleoon ^(-9)
12. Convertful ^(-19)
13. Nosto ^(-5)
14. ClickFunnels ^(-9)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 27 A/B testing tools used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	18.1%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.5%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	11.8%
4	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	8.7%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7.9%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	7.1%
7	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.1%
8	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	4.7%
9	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	4.7%
10	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.1%
11	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.1%
12	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	2.4%
13	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	2.4%
14	ClickFunnels Canton, Georgia, United States A web-based platform for building sales funnels, e-commerce stores, email campaigns, and online courses and communities. $97+/month	1.6%
15	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.6%
16	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.6%
17	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.8%
18	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.8%
19	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.8%
20	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.8%
21	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	0.8%
22	Instapage San Francisco, California, United States A cloud-based landing page builder that provides a library of over 500 customizable layouts and reusable content blocks. $99+/month	0.8%
23	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.8%
24	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	0.8%
25	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.8%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 12,105 websites from Malaysia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 27 were detected on websites from Malaysia.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.