⚡ A/B Testing in Malaysia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, A/B testing tools are used on 1% of websites from Malaysia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Malaysia in 2026, based on market share.

The most popular is VWO with a share of 16.8%, followed by Crazy Egg with 15.8% and Optimizely with 13.9%.

VWO 16.8%
Crazy Egg 15.8%
Optimizely 13.9%
OptinMonster 11.9%
OptiMonk 7.9%
Adobe Target 6.9%
Shogun 6.9%
AB Tasty 5%
Zoho PageSense 5%
PostHog 4%
Convertful 3%
Kameleoon 2%
Nosto 2%
FigPii 2%
Omniconvert 1%

🚀 Highlights

Here is a list of the top tools that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Optimizely ^(-1)
5. OptiMonk ^(-3)
6. Adobe Target ^(-5)
8. AB Tasty ^(-4)
11. Convertful ^(-18)
12. Kameleoon ^(-7)
13. Nosto ^(-3)
14. FigPii ^(-24)
15. Omniconvert ^(-15)
17. Monetate ^(-9)

✨ Best A/B Testing Tools

Below is a more detailed list of 21 A/B testing tools used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.8%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	15.8%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	13.9%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	11.9%
5	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.9%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.9%
7	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	6.9%
8	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	5%
9	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	5%
10	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	4%
11	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	3%
12	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2%
13	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	2%
14	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	2%
15	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1%
16	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1%
17	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1%
18	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	1%
19	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1%
20	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,380 websites from Malaysia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 21 were detected on websites from Malaysia.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.