⚡ A/B Testing in Japan

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Japan is an East Asian country with a population of around 125 million people.

According to our data, A/B testing tools are used on 0.9% of websites from Japan.

Statistics based on 201K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Japan in 2026, based on market share.

The most popular is Ptengine, which dominates the market with an overwhelming 60.4% share.
It is followed by VWO with 16.7% and Shogun with 7.4%.

Ptengine 60.4%
VWO 16.7%
Shogun 7.4%
Crazy Egg 5.3%
Optimizely 3.1%
Zoho PageSense 3%
AB Tasty 1.8%
OptinMonster 1.8%
Adobe Target 0.9%
PostHog 0.9%
Trendemon 0.7%
Shoplift 0.4%
Convert 0.4%
Dynamic Yield 0.3%
Visually 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Ptengine ^(-16)
3. Shogun ^(-3)
6. Zoho PageSense ^(-2)
7. AB Tasty ^(-6)
9. Adobe Target ^(-2)
11. Trendemon ^(-32)
12. Shoplift ^(-4)
14. Dynamic Yield ^(-7)
15. Visually ^(-8)
16. Plerdy ^(-6)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 31 A/B testing tools used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	60.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	16.7%
3	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	7.4%
4	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5.3%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.1%
6	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	3%
7	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.8%
8	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	1.8%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	0.9%
10	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.9%
11	Trendemon Netanya, Israel A journey orchestration and personalization platform that optimizes the customer experience on B2B websites. $699+/month	0.7%
12	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.4%
13	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.4%
14	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.3%
15	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.3%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.3%
17	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.2%
18	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.2%
19	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.2%
20	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	0.2%
21	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.2%
22	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.1%
23	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.1%
24	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	0.1%
25	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.1%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 201,037 websites from Japan.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 31 were detected on websites from Japan.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.