⚡ A/B Testing in Singapore

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our data, A/B testing tools are used on 1.3% of websites from Singapore.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Singapore in 2026, based on market share.

The most popular is Crazy Egg with a share of 19.9%, followed by VWO with 11.8% and Adobe Target with 10%.

Crazy Egg 19.9%
VWO 11.8%
Adobe Target 10%
OptinMonster 9%
Optimizely 7.6%
Shogun 7.1%
Zoho PageSense 6.2%
PostHog 5.7%
OptiMonk 3.8%
AB Tasty 3.3%
Unbounce 2.8%
Convertful 2.4%
Justuno 1.9%
WebEngage 1.9%
Other 6.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
3. Adobe Target ^(-8)
7. Zoho PageSense ^(-2)
10. AB Tasty ^(-2)
11. Unbounce ^(-3)
12. Convertful ^(-17)
13. Justuno ^(-2)
14. WebEngage ^(-17)
15. Ptengine ^(-3)
16. Plerdy ^(-7)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 30 A/B testing tools used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	19.9%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	11.8%
3	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	10%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	9%
5	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.6%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	7.1%
7	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	6.2%
8	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.7%
9	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.8%
10	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.3%
11	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.8%
12	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	2.4%
13	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.9%
14	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1.9%
15	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.4%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1.4%
17	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.4%
18	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.4%
19	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.4%
20	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.9%
21	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.9%
22	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.9%
23	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.9%
24	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	0.9%
25	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.9%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,751 websites from Singapore.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 30 were detected on websites from Singapore.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.