⚡ A/B Testing in Singapore

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Singapore is a Southeast Asian country with a population of over 6 million people.

According to our data, A/B testing tools are used on 1.6% of websites from Singapore.

Statistics based on 17K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Singapore in 2026, based on market share.

The most popular is Crazy Egg with a share of 17%, followed by VWO with 13.4% and Adobe Target with 8.8%.

Crazy Egg 17%
VWO 13.4%
Adobe Target 8.8%
Shogun 8.8%
PostHog 8.5%
OptinMonster 7.8%
Optimizely 7.1%
Zoho PageSense 6.7%
OptiMonk 5.7%
Shoplift 3.2%
Unbounce 3.2%
Convertful 2.5%
Justuno 2.5%
WebEngage 1.8%
Other 3.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Singapore than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Crazy Egg ^(-1)
3. Adobe Target ^(-8)
4. Shogun ^(-2)
9. OptiMonk ^(-1)
10. Shoplift ^(-6)
11. Unbounce ^(-3)
12. Convertful ^(-19)
13. Justuno ^(-2)
14. WebEngage ^(-16)
16. Dynamic Yield ^(-5)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 32 A/B testing tools used on sites from Singapore, ranked by their market share.

Rank	Name	Market share
1	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	17%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	13.4%
3	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	8.8%
4	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	8.8%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	8.5%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	7.8%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	7.1%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	6.7%
9	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	5.7%
10	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.2%
11	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	3.2%
12	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	2.5%
13	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	2.5%
14	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	1.8%
15	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.8%
16	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.4%
17	ClickFunnels Canton, Georgia, United States A web-based platform for building sales funnels, e-commerce stores, email campaigns, and online courses and communities. $97+/month	1.4%
18	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	1.1%
19	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.1%
20	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.1%
21	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.1%
22	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.1%
23	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.7%
24	Howuku Kuala Lumpur, Malaysia A discontinued web analytics solution that provided A/B testing, heatmaps, and session recording capabilities. $49+/monthLegacy	0.7%
25	Instapage San Francisco, California, United States A cloud-based landing page builder that provides a library of over 500 customizable layouts and reusable content blocks. $99+/month	0.7%

👉 See Also

🌎 A/B Testing in other countries
- China
- Japan
- Korea

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 17,527 websites from Singapore.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 32 were detected on websites from Singapore.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.