⚡ A/B Testing in China

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

China is an East Asian country with a population of around 1.4 billion people.

According to our data, A/B testing tools are used on 0.2% of websites from China.

Statistics based on 84K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in China in 2026, based on market share.

The most popular is VWO with a share of 20.9%, followed by Ptengine with 15.1% and Crazy Egg with 13.4%.

VWO 20.9%
Ptengine 15.1%
Crazy Egg 13.4%
Optimizely 11.6%
Adobe Target 10.5%
Shogun 7.6%
PostHog 6.4%
OptinMonster 5.8%
OptiMonk 3.5%
Unbounce 2.9%
Plerdy 1.7%
Shoplift 1.7%
Zoho PageSense 1.7%
Convert 1.7%
PathFactory 1.7%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Ptengine ^(-16)
5. Adobe Target ^(-6)
10. Unbounce ^(-4)
11. Plerdy ^(-12)
12. Shoplift ^(-5)
15. PathFactory ^(-20)
16. Kameleoon ^(-3)
19. Webflow Optimize ^(-3)
22. Monetate ^(-4)
23. FigPii ^(-15)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 26 A/B testing tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	20.9%
2	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	15.1%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	13.4%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	11.6%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	10.5%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	7.6%
7	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	6.4%
8	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	5.8%
9	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.5%
10	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.9%
11	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1.7%
12	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.7%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
14	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.7%
15	PathFactory Toronto, Ontario, Canada A content intelligence platform that connects B2B buyers with relevant content through personalized AI-powered content experiences. $15,000+/year	1.7%
16	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.2%
17	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.2%
18	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.2%
19	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.2%
20	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.6%
21	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.6%
22	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.6%
23	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.6%
24	Trendemon Netanya, Israel A journey orchestration and personalization platform that optimizes the customer experience on B2B websites. $699+/month	0.6%
25	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.6%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 84,859 websites from China.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 26 were detected on websites from China.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.