⚡ A/B Testing in Russia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, A/B testing tools are used on 2% of websites from Russia.

Statistics based on 92K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Russia in 2026, based on market share.

The most popular is Roistat, which dominates the market with an overwhelming 94.4% share.
It is followed by VWO with 1.1% and PostHog with 0.8%.

Roistat 94.4%
VWO 1.1%
PostHog 0.8%
Optimizely 0.6%
OptinMonster 0.5%
Crazy Egg 0.5%
Adobe Target 0.4%
Inspectlet 0.4%
Kameleoon 0.4%
Plerdy 0.2%
Omniconvert 0.2%
Dynamic Yield 0.2%
AB Tasty 0.2%
Convertful 0.1%
Zoho PageSense 0.05%

🚀 Highlights

Here is a list of the top tools that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Roistat ^(-9)
3. PostHog ^(-2)
7. Adobe Target ^(-4)
8. Inspectlet ^(-7)
9. Kameleoon ^(-11)
10. Plerdy ^(-14)
11. Omniconvert ^(-20)
12. Dynamic Yield ^(-10)
14. Convertful ^(-15)
16. Oracle Maxymiser ^(-24)

✨ Best A/B Testing Tools

Below is a more detailed list of 22 A/B testing tools used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	94.4%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	1.1%
3	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.8%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.6%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	0.5%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.5%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	0.4%
8	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.4%
9	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.4%
10	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.2%
11	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.2%
12	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.2%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.2%
14	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.1%
15	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.05%
16	Oracle Maxymiser Austin, Texas, United States A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.	0.05%
17	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.05%
18	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.05%
19	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.05%
20	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.05%
21	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.05%
22	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	0.05%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 92,973 websites from Russia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 22 were detected on websites from Russia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.