⚡ A/B Testing in Thailand

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, A/B testing tools are used on 0.4% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Thailand in 2026, based on market share.

The most popular is VWO with a share of 24.4%, followed by Crazy Egg with 15.9% and OptinMonster with 9.8%.

VWO 24.4%
Crazy Egg 15.9%
OptinMonster 9.8%
OptiMonk 7.3%
Ptengine 6.1%
Shogun 4.9%
Adobe Target 4.9%
Zoho PageSense 4.9%
Optimizely 4.9%
Plerdy 3.7%
Convertful 3.7%
Shoplift 3.7%
Kameleoon 2.4%
PostHog 2.4%
Other 1%

🚀 Highlights

Here is a list of the top tools that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

4. OptiMonk ^(-4)
5. Ptengine ^(-14)
7. Adobe Target ^(-4)
8. Zoho PageSense ^(-1)
10. Plerdy ^(-14)
11. Convertful ^(-18)
12. Shoplift ^(-6)
13. Kameleoon ^(-8)
17. FigPii ^(-20)
19. Instapage ^(-23)

✨ Best A/B Testing Tools

Below is a more detailed list of 24 A/B testing tools used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	24.4%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	15.9%
3	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	9.8%
4	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.3%
5	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	6.1%
6	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.9%
7	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	4.9%
8	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	4.9%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.9%
10	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	3.7%
11	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	3.7%
12	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.7%
13	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2.4%
14	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	2.4%
15	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.2%
16	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	1.2%
17	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.2%
18	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.2%
19	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	1.2%
20	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.2%
21	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.2%
22	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.2%
23	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	1.2%
24	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	1.2%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 22,527 websites from Thailand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.