⚡ A/B Testing in Ukraine

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our data, A/B testing tools are used on 0.7% of websites from Ukraine.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Ukraine in 2026, based on market share.

The most popular is Plerdy, which dominates the market with an overwhelming 52% share.
It is followed by Roistat with 10.9% and VWO with 9.6%.

Plerdy 52%
Roistat 10.9%
VWO 9.6%
OptinMonster 3.5%
PostHog 3.1%
Inspectlet 3.1%
Ptengine 2.6%
Adobe Target 2.2%
Crazy Egg 2.2%
Optimizely 2.2%
OptiMonk 1.7%
Dynamic Yield 1.7%
Zoho PageSense 1.7%
Justuno 0.9%
Other 2.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Plerdy ^(-23)
2. Roistat ^(-8)
6. Inspectlet ^(-9)
7. Ptengine ^(-12)
8. Adobe Target ^(-3)
12. Dynamic Yield ^(-10)
14. Justuno ^(-3)
16. Kilkaya ^(-12)
17. Shoplift ^(-1)
19. ClickFunnels ^(-1)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 25 A/B testing tools used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	52%
2	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	10.9%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	9.6%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	3.5%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	3.1%
6	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	3.1%
7	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	2.6%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.2%
9	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	2.2%
10	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.2%
11	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.7%
12	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.7%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
14	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.9%
15	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.9%
16	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	0.4%
17	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.4%
18	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.4%
19	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.4%
20	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	0.4%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
22	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.4%
23	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	0.4%
24	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	0.4%
25	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	0.4%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 33,013 websites from Ukraine.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.