⚡ A/B Testing in Ukraine

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our data, A/B testing tools are used on 0.7% of websites from Ukraine.

Statistics based on 33K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Ukraine in 2026, based on market share.

The most popular is Plerdy, which dominates the market with an overwhelming 52.5% share.
It is followed by Roistat with 10.2% and VWO with 9.8%.

Plerdy 52.5%
Roistat 10.2%
VWO 9.8%
OptinMonster 3.3%
PostHog 3.3%
Ptengine 2.9%
Inspectlet 2.9%
OptiMonk 2.5%
Optimizely 2%
Crazy Egg 2%
Zoho PageSense 2%
Adobe Target 1.6%
Dynamic Yield 1.6%
Justuno 0.8%
Other 2.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Plerdy ^(-23)
2. Roistat ^(-8)
6. Ptengine ^(-13)
7. Inspectlet ^(-8)
13. Dynamic Yield ^(-9)
14. Justuno ^(-3)
16. Shoplift ^(-2)
18. ClickFunnels ^(-3)
19. Kilkaya ^(-9)
20. Leadpages ^(-17)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 25 A/B testing tools used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	52.5%
2	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	10.2%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	9.8%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	3.3%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	3.3%
6	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	2.9%
7	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	2.9%
8	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.5%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2%
10	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	2%
11	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2%
12	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	1.6%
13	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	1.6%
14	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.8%
15	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.8%
16	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	0.4%
17	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	0.4%
18	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.4%
19	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	0.4%
20	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	0.4%
21	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
22	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.4%
23	Landingi Dallas, Texas, United States A no-code platform designed to simplify the creation of landing pages for marketing campaigns. Free$29+/month	0.4%
24	Howuku Kuala Lumpur, Malaysia A complete web analytics solution with A/B testing, heatmaps, and session recording capabilities. $49+/month	0.4%
25	Splitbee San Francisco, California, United States An analytics and conversion tool that helps you understand and improve your site's user experience. Free$14+/month	0.4%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 33,827 websites from Ukraine.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 25 were detected on websites from Ukraine.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.