⚡ A/B Testing in South Africa

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

South Africa is an African country with a population of over 60 million people.

According to our data, A/B testing tools are used on 1.5% of websites from South Africa.

Statistics based on 20K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in South Africa in 2026, based on market share.

The most popular is Zoho PageSense with a share of 21.9%, followed by VWO with 13.8% and Crazy Egg with 11.6%.

Zoho PageSense 21.9%
VWO 13.8%
Crazy Egg 11.6%
Nosto 10.6%
PostHog 8%
OptinMonster 6.8%
Convert 6.1%
Adobe Target 5.1%
OptiMonk 5.1%
Optimizely 3.2%
Shogun 2.6%
AB Tasty 1.6%
Inspectlet 1.6%
GrooveFunnels 1.6%
Other 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Zoho PageSense ^(-7)
4. Nosto ^(-14)
8. Adobe Target ^(-3)
9. OptiMonk ^(-1)
12. AB Tasty ^(-1)
13. Inspectlet ^(-13)
14. GrooveFunnels ^(-33)
15. Convertful ^(-16)
16. Webflow Optimize ^(-3)
17. Webtrends Optimize ^(-17)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 28 A/B testing tools used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	21.9%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	13.8%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	11.6%
4	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	10.6%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	8%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.8%
7	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	6.1%
8	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	5.1%
9	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	5.1%
10	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3.2%
11	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	2.6%
12	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.6%
13	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	1.6%
14	GrooveFunnels Boca Raton, Florida, United States A page and funnel builder that is built into Groove CRM. $42/month	1.6%
15	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1%
16	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1%
17	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	0.6%
18	Instapage San Francisco, California, United States A cloud-based landing page builder that provides a library of over 500 customizable layouts and reusable content blocks. $99+/month	0.6%
19	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	0.6%
20	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.6%
21	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.6%
22	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	0.3%
23	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.3%
24	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.3%
25	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.3%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 20,295 websites from South Africa.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 28 were detected on websites from South Africa.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.