⚡ A/B Testing in South Africa

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

South Africa is an African country with a population of over 60 million people.

According to our data, A/B testing tools are used on 1.3% of websites from South Africa.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in South Africa in 2026, based on market share.

The most popular is Zoho PageSense with a share of 15.5%, followed by VWO with 13.3% and Crazy Egg with 12.4%.

Zoho PageSense 15.5%
VWO 13.3%
Crazy Egg 12.4%
OptinMonster 10.7%
Nosto 9.9%
Adobe Target 6.9%
Convert 6.9%
PostHog 5.2%
OptiMonk 4.7%
Inspectlet 4.3%
Shogun 3%
GrooveFunnels 2.1%
Optimizely 1.7%
Webtrends Optimize 1.3%
Other 2.1%

🚀 Highlights

Here is a list of the top tools that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Zoho PageSense ^(-8)
5. Nosto ^(-11)
6. Adobe Target ^(-5)
10. Inspectlet ^(-5)
12. GrooveFunnels ^(-35)
14. Webtrends Optimize ^(-19)
16. ClickFunnels ^(-5)
17. Convertful ^(-12)
18. Webflow Optimize ^(-5)
19. Dynamic Yield ^(-3)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 25 A/B testing tools used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	15.5%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	13.3%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	12.4%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	10.7%
5	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences. $$$	9.9%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.9%
7	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	6.9%
8	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5.2%
9	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	4.7%
10	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	4.3%
11	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	3%
12	GrooveFunnels Boca Raton, Florida, United States A page and funnel builder that is built into Groove CRM. $42/month	2.1%
13	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	1.7%
14	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	1.3%
15	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	1.3%
16	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1.3%
17	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1.3%
18	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.9%
19	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.9%
20	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.9%
21	Instapage San Francisco, California, United States A landing page builder that offers a library of over 500 conversion-focused layouts and Instablocks. $99+/month	0.9%
22	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	0.4%
23	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.4%
24	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.4%
25	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	0.4%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,135 websites from South Africa.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 25 were detected on websites from South Africa.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.