Google Floodlight
Google, Mountain View, California, United StatesGoogle Floodlight is a conversion tracking system for Google Marketing Platform.
It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.
According to our data, Google Floodlight ranks 12th among the ad tracking tools we track.
It has 0.5% of the ad tracking market share and is detected on 0.06% of all websites.
- 🏠 Website
- 🔗 Links
📊 Rankings and Market Share
- Ad Tracking
- Rank: 12
- Market share: 0.5%
🏆 Google Floodlight Awards
- ⭐ 8th most popular in India in the Ad Tracking category.
- ⭐ 8th most popular in Turkey in the Ad Tracking category.
- ⭐ 8th most popular in New Zealand in the Ad Tracking category.
- ⭐ 9th most popular in Brazil in the Ad Tracking category.
- ⭐ 9th most popular in the Czech Republic in the Ad Tracking category.
- ⭐ 10th most popular in France in the Ad Tracking category.
- ⭐ 10th most popular in Spain in the Ad Tracking category.
- ⭐ 10th most popular in Italy in the Ad Tracking category.
- ⭐ 10th most popular in Switzerland in the Ad Tracking category.
- ⭐ 10th most popular in Poland in the Ad Tracking category.
⚡ Sites Using Google Floodlight
We have data on 1,905 websites that use the Google Floodlight ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Google Floodlight is prom.ua.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #566 | Ukraine | Russian | |
| 2 | #1,189 | Taiwan | Chinese | |
| 3 | #2,897 | United States | English | |
| 4 | #4,261 | English | ||
| 5 | #4,394 | Korea | Korean | |
| 6 |  amazon.jobs |
#5,427 | United States | English |
| 7 | #6,105 | India | American English | |
| 8 | #6,472 | United Kingdom | British English | |
| 9 | #7,062 | United States | English | |
| 10 | #7,242 | Taiwan | Chinese | |
| 11 | #7,664 | United States | English | |
| 12 | #8,682 | English | ||
| 13 | #9,432 | United States | English | |
| 14 | #9,671 | India | American English | |
| 15 | #11,571 | American English | ||
| 16 | #11,623 | English | ||
| 17 | #11,952 | United States | English | |
| 18 | #12,231 | English | ||
| 19 | #12,967 | France | English | |
| 20 | #14,235 | Kazakhstan | Russian |
📈 Usage Statistics
Most of the sites that use Google Floodlight:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Floodlight are from the United States, the United Kingdom, and Australia.
- United States 35%
- United Kingdom 6.4%
- Australia 5.4%
- Canada 5.2%
- India 4%
- France 2.9%
- Spain 2.6%
- Italy 2.3%
- Turkey 2.3%
- Other 33.9%
Most Google Floodlight users speak English, French, or Spanish.
- English 74.4%
- French 3.5%
- Spanish 3%
- German 2.1%
- Italian 1.8%
- Turkish 1.8%
- Chinese 1.6%
- Portuguese 1.5%
- Polish 1.4%
- Other 8.9%
The Google Floodlight ad tracking tool is especially popular on .com and .org top-level domains.
- .com 50.3%
- .org 8.6%
- .com.au 3.1%
- .ca 2.8%
- .co.uk 2.2%
- .it 1.4%
- .edu 1.2%
- .cz 1.2%
- .pl 1%
- Other 28.2%
The primary market segments for websites utilizing Google Floodlight include business, marketing and merchandising, and online shopping.
- Business 15.9%
- Marketing/Merchandising 12.4%
- Online Shopping 10.5%
- Travel 7.5%
- Education/Reference 6.6%
- Fashion/Beauty 4.4%
- Entertainment 4.1%
- Sports 4.1%
- Finance/Banking 4.1%
- Other 30.4%
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💬 Frequently Asked Questions
What is the company behind Google Floodlight?
Google Floodlight is owned by Google LLC, headquartered in Mountain View, California, United States.
Which country uses Google Floodlight the most?
The majority of Google Floodlight users are from the United States.
Who uses Google Floodlight?
According to our data, Google Floodlight is used on over a thousand sites, including such established ones as prom.ua,
ltn.com.tw, and
revolve.com.
Is Google Floodlight used on government websites?
Yes, for example, it is used by maricopa.gov. Overall, we found Google Floodlight on 8 government sites in the United States.
Do academic institutions use Google Floodlight?
Yes. In total, we know of 23 academic websites in the United States that use Google Floodlight.
What are the alternatives to Google Floodlight?
Alternatives and possible competitors to Google Floodlight may include 
Meta Pixel, 
Pinterest Analytics, and 
LinkedIn Insight Tag.