X Pixel

X Corp., Bastrop, Texas, United States

X Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

According to our data, X Pixel is the 7th most popular ad tracking tool on the web.
It has 2.6% of the ad tracking market share and is present on 0.3% of all websites.

πŸ“Š Rankings and Market Share

πŸ† X Pixel Awards

⚑ Sites Using X Pixel

We have data on 10,639 websites that use the X Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using X Pixel is x.com.

#WebsiteRankCountryLanguage
1 x.com #12 English
2 spotify.com #22 Sweden English
3 uber.com #117 United States English
4 playstation.com #130 Japan American English
5 mercadolivre.com.br #163 Brazil Brazilian Portuguese
6 atlassian.com #165 United States English
7 notion.com #186 United States American English
8 wise.com #231 United Kingdom American English
9 note.com #247 Japan Japanese
10 trendyol.com #301 United States Turkish
11 mercadolibre.com.ar #322 Argentina Spanish
12 mercadolibre.com.mx #331 Argentina Mexican Spanish
13 sagepub.com #342 United Kingdom English
14 open.spotify.com Sweden English
15 ixl.com #484 American English
16 betika.com #696 Malta English
17 fantia.jp #778 Japan Japanese
18 sky.com #1,053 United Kingdom British English
19 anthology.com #1,168 English
20 fifa.com #1,209 English

πŸ“ˆ Usage Statistics

Most of the sites that use X Pixel:

Most of the sites using X Pixel are from the United States, the United Kingdom, and Japan.

  • United States 26.4%
  • United Kingdom 11.8%
  • Japan 10%
  • Germany 4%
  • France 3.4%
  • Canada 3.3%
  • Spain 3.3%
  • Turkey 3.2%
  • India 2.3%
  • Other 32.3%

Most X Pixel users speak English, Japanese, or Spanish.

  • English 69.1%
  • Japanese 7.3%
  • Spanish 4.9%
  • French 2.7%
  • Turkish 2.4%
  • German 2.2%
  • Portuguese 1.5%
  • Arabic 1.5%
  • Italian 1.1%
  • Other 7.3%

The X Pixel ad tracking tool is especially popular on .com and .org top-level domains.

  • .com 52.3%
  • .org 5.9%
  • .jp 3.1%
  • .co.uk 2.9%
  • .net 1.8%
  • .ca 1.6%
  • .io 1.4%
  • .de 1.4%
  • .es 1%
  • Other 28.6%

The primary market segments for websites utilizing X Pixel include business, online shopping, and marketing and merchandising.

  • Business 22.7%
  • Online Shopping 11%
  • Marketing/Merchandising 7.7%
  • Finance/Banking 6.4%
  • Internet Services 6%
  • Education/Reference 5.4%
  • Software/Hardware 4.3%
  • Health 3.7%
  • Entertainment 3.2%
  • Other 29.6%

πŸ•΅οΈ Similar Technologies

These are some of the best X Pixel alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

3
Pinterest Analytics
San Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.

4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.

5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind X Pixel?

X Pixel is owned by X Corp., headquartered in Bastrop, Texas, United States.

Which country uses X Pixel the most?

The majority of X Pixel users are from the United States.

Who uses X Pixel?

According to our data, X Pixel is used on thousands of sites, including such established ones as x.com, spotify.com, and uber.com.

Is X Pixel used on government websites?

In total, we found X Pixel on 5 government sites in the United States.

Do academic institutions use X Pixel?

Yes. Overall, we know of 45 academic websites in the United States that use X Pixel.

How does X Pixel stack up against the competition?

X Pixel is a moderately popular ad tracking tool, ranking ahead of 8 other ad tracking tools we track.

What are the alternatives to X Pixel?

Alternatives and possible competitors to X Pixel may include Meta Pixel, Pinterest Analytics, and LinkedIn Insight Tag.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.