⚡ Advertising in Canada

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs). These systems enable businesses to manage and optimize digital ads through programmatic buying, audience targeting, real-time bidding, and performance tracking.

According to our research, online advertising platforms are detected on 20.1% of websites from Canada.

⭐ Most Popular in 2025

The following chart shows the top online advertising platforms in Canada in 2025, based on market share.

The most popular is Google Ads with an impressive share of 33.7%, followed by Acceptable Ads with 25.6% and Google AdSense for Domains with 22.8%.

Google Ads 33.7%
Acceptable Ads 25.6%
Google AdSense for Domains 22.8%
Google AdSense 16.2%
Microsoft Advertising 11.1%
LinkedIn Ads 6%
Google Ad Manager 5.5%
Google AdSense for Platforms 4%
Ezoic 3.4%
AdRoll 3.3%
Criteo 2.8%
Amazon Advertising 2.5%
Quantcast 1.4%
Simpli.fi 1.4%
The Trade Desk 1.3%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Canada than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
2. Acceptable Ads ^(-1)
3. Google AdSense for Domains ^(-1)
5. Microsoft Advertising ^(-3)
10. AdRoll ^(-8)
14. Simpli.fi ^(-14)
15. The Trade Desk ^(-6)
16. StackAdapt ^(-26)
18. Magnite ^(-5)
19. Mediavine ^(-5)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 152 online advertising platforms used on sites from Canada, ranked by their market share.

Rank	Name	Market share
1	Google AdsMountain View, California, United States A pay-per-click advertising platform owned by Google.	33.7%
2	Acceptable AdsBerlin, Germany A set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.	25.6%
3	Google AdSense for DomainsMountain View, California, United States Enables domain name registrars and large domain name holders to display targeted ads on parked pages.	22.8%
4	Google AdSenseMountain View, California, United States An advertising network that enables publishers of all sizes to earn money by displaying targeted Google ads on their websites.	16.2%
5	Microsoft AdvertisingRedmond, Washington, United States A pay-per-click advertising platform used to display ads on Bing, Yahoo!, DuckDuckGo, and other websites.	11.1%
6	LinkedIn AdsMountain View, California, United States An advertising platform that allows businesses to reach their target audience on LinkedIn.	6%
7	Google Ad ManagerMountain View, California, United States A real-time marketplace partnered with the Google Display Network for buying and selling advertising.	5.5%
8	Google AdSense for PlatformsMountain View, California, United States An enterprise solution for content platforms, CMS, and site builders to natively integrate ad monetization.	4%
9	EzoicCarlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions.	3.4%
10	AdRollSan Francisco, California, United States A digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting.	3.3%
11	CriteoParis, France A French performance advertising platform.	2.8%
12	Amazon AdvertisingSeattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	2.5%
13	QuantcastSan Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management.	1.4%
14	Simpli.fiFort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.	1.4%
15	The Trade DeskVentura, California, United States A programmatic demand-side platform that helps marketers reach their audiences across channels using data.	1.3%
16	StackAdaptThornhill, Ontario, Canada A multi-channel programmatic advertising platform specializing in native, display, video, connected TV, audio, in-game, and DOOH advertising.	1.1%
17	Microsoft InvestRedmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1%
18	MagniteNew York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1%
19	MediavineNew York, United States A premium ad network for established websites with a minimum monthly traffic volume of 50,000 sessions.	0.9%
20	TaboolaNew York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.	0.9%
21	WunderkindNew York, United States A performance marketing solution for brands, publishers, and advertisers.	0.9%
22	Google Marketing PlatformMountain View, California, United States An online advertising and analytics platform from Google.	0.9%
23	Adobe AdvertisingSan Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.8%
24	Google Funding ChoicesMountain View, California, United States A messaging tool for GDPR and CCPA compliance and ad blocking recovery.	0.7%
25	AdRotateDen Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.	0.6%

Data updated October 23, 2025

When interpreting and using the results, please read our methodology and disclaimer.