⚡ Advertising in Poland

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Poland is a Central European country with a population of around 38 million people.

According to our research, online advertising platforms are detected on 16.9% of websites from Poland.

Statistics based on 56K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Poland in 2026, based on market share.

The most popular is Google Ads with an impressive share of 43.7%, followed by Google AdSense with 40.5% and Google Ad Manager with 6.9%.

Google Ads 43.7%
Google AdSense 40.5%
Google Ad Manager 6.9%
Google AdSense for Platforms 6.9%
LinkedIn Ads 6%
Microsoft Advertising 5.4%
Criteo 3.8%
InMobi 3%
optAd360 2.5%
Adform 2.3%
Tri-table 2%
RTB House 1.9%
Adobe Advertising 1.9%
Google Marketing Platform 1.8%
Equativ 1.7%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google Ad Manager ^(-4)
4. Google AdSense for Platforms ^(-1)
7. Criteo ^(-2)
8. InMobi ^(-16)
9. optAd360 ^(-70)
10. Adform ^(-18)
11. Tri-table ^(-127)
12. RTB House ^(-19)
13. Adobe Advertising ^(-1)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 148 online advertising platforms used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Google Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	43.7%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	40.5%
3	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	6.9%
4	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	6.9%
5	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	6%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	5.4%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3.8%
8	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	3%
9	optAd360 A Polish programmatic ad platform.	2.5%
10	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	2.3%
11	Tri-table A company that integrates solutions for advertisers and publishers using its own adserver technology.	2%
12	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	1.9%
13	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.9%
14	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.8%
15	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	1.7%
16	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.7%
17	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.5%
18	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	1.4%
19	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.4%
20	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	1.3%
21	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.2%
22	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	1%
23	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	1%
24	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1%
25	DOT London, United Kingdom A cryptocurrency advertising network and a publisher revenue platform.	0.9%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 56,649 websites from Poland.
We currently track the presence of 199 online advertising platforms across the web.
Of these, 148 were detected on websites from Poland.
Statistics were last calculated on April 7, 2026.
For more details, see our methodology and disclaimer.