Outbrain
Outbrain is a content discovery and native advertising platform that operates in over 30 countries.
According to our data, Outbrain ranks 24th among the online advertising platforms we track.
It has 0.9% of the advertising market share and is detected on 0.1% of all websites.
- 🏠 Website
💸 Pricing
📊 Rankings and Market Share
- Advertising
- Rank: 24
- Market share: 0.9%
🏆 Outbrain Awards
- ⭐ 4th most popular in Israel in the Advertising category.
- ⭐ 10th most popular in Singapore in the Advertising category.
- 🔥 11st most popular in Belgium in the Advertising category.
- 🔥 13rd most popular in Germany in the Advertising category.
- 🔥 13rd most popular in Italy in the Advertising category.
- 🔥 14th most popular in Turkey in the Advertising category.
- 🔥 15th most popular in France in the Advertising category.
- 🔥 15th most popular in New Zealand in the Advertising category.
- 🔥 16th most popular in Switzerland in the Advertising category.
- 🔥 17th most popular in the United Kingdom in the Advertising category.
⚡ Sites Using Outbrain
We have data on 3,379 websites that use Outbrain advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Outbrain is huffpost.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #99 | United States | English | |
| 2 | #412 | Australia | English | |
| 3 | #521 | Germany | German | |
| 4 | #559 | Germany | German | |
| 5 | #560 | Germany | German | |
| 6 | #589 | English | ||
| 7 | #597 | Italy | Italian | |
| 8 | #656 | Turkey | Turkish | |
| 9 | #699 | Japan | Japanese | |
| 10 | #858 | Japan | Japanese | |
| 11 | #863 | France | French | |
| 12 | #1,031 | American English | ||
| 13 | #1,039 | United States | American English | |
| 14 | #1,155 | Japan | Japanese | |
| 15 | #1,244 | English | ||
| 16 | #1,329 | United States | English | |
| 17 | #1,356 | France | French | |
| 18 | #1,375 | United States | American English | |
| 19 | #1,390 | Israel | English | |
| 20 | #1,465 | Italy | Italian |
📈 Usage Statistics
Most of the sites that use Outbrain:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the General News category.
Most of the sites using Outbrain are from the United States, Germany, and the United Kingdom.
- United States 19.1%
- Germany 10.7%
- United Kingdom 10.4%
- Italy 6.3%
- France 6%
- Israel 5.6%
- Turkey 5%
- Spain 3.6%
- Australia 3.5%
- Other 29.8%
Most Outbrain users speak English, German, or French.
- English 55.1%
- German 8.8%
- French 5.7%
- Italian 5.5%
- Turkish 4.4%
- Hebrew 4.2%
- Spanish 3.7%
- Japanese 2.8%
- Dutch 2.4%
- Other 7.4%
Outbrain advertising technology is especially popular on .com, .co.uk, and .de top-level domains.
- .com 46.6%
- .co.uk 6.5%
- .de 6.2%
- .it 4.4%
- .co.il 3.4%
- .fr 2.6%
- .com.au 2.5%
- .be 1.7%
- .net 1.7%
- Other 24.4%
The primary market segments for websites utilizing Outbrain include general news, online shopping, and business.
- General News 12.8%
- Online Shopping 12.4%
- Business 11%
- Sports 8.7%
- Marketing/Merchandising 6.6%
- Blogs/Wiki 6.4%
- Fashion/Beauty 5.5%
- Entertainment 5.1%
- Finance/Banking 4.5%
- Other 27%
🕵️ Similar Technologies
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Nativo💬 Frequently Asked Questions
What is the company behind Outbrain?
Outbrain is owned by Outbrain Inc., headquartered in New York, United States.
Which country uses Outbrain the most?
The majority of Outbrain users are from the United States.
Who uses Outbrain?
According to our data, Outbrain is used on thousands of sites, including such established ones as huffpost.com,
news.com.au, and
fr.de.
Do academic institutions use Outbrain?
Yes. In total, we know of 5 academic websites in the United States that use Outbrain.
How does Outbrain stack up against the competition?
Outbrain is a fairly popular advertising technology, ranking ahead of 174 other online advertising platforms we track.
What are the alternatives to Outbrain?
Alternatives and possible competitors to Outbrain may include AdRoll, 
TripleLift, and Taboola.