📈 Web Analytics Tools Ranked #26–#50

See the Top 25

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

These platforms typically support event and conversion tracking, session analysis, real-time reporting, audience segmentation, heatmaps and session recordings, privacy-focused data collection, and integration with advertising and marketing systems.

The following list shows the web analytics tools ranked from 26th to 50th out of 191 tracked.

RankNameMarket share
26
Comscore
Reston, Virginia, United States

A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers.

Free$799+/month
27
Gauges
San Francisco, California, United States

A real-time web analytics software that tracks website visits based on location, referrer, and landing page.

$6+/month
28
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
29
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
30
Triple Whale
Columbus, Ohio, United States

A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Free$129+/month
31
ZoomInfo WebSights
Vancouver, Washington, United States

A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website.

Free$15,000+/year
32
Sape Counter
Moscow, Russia

A visitor counter from the Russian link building platform Sape.

Free
33
Leadfeeder
Karlsruhe, Germany

A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information.

Free$1,188/year
34
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
35
Mouseflow
Copenhagen, Denmark

A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites.

Free$39+/month
36
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
37
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
38
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
39
Mixpanel
San Francisco, California, United States

A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

Free$140+/month
40
Rambler Counter
Moscow, Russia

A visitor counter used with the Russian website rating and analytics service "Rambler's Top100" to measure and report site traffic.

Free
41
Zoho SalesIQ
Chennai, India

A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts.

Free$10+/user/month
42
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
43
Piwik PRO
Wrocław, Poland

A commercial Matomo fork with enterprise-level support and premium features.

Free€10,995+/year
44
LiveRamp
San Francisco, California, United States

A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

$5,000+/month
45
AppsFlyer
San Francisco, California, United States

A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

Free$0.07+/conversion
46
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
47
Contentsquare
Paris, France

A digital experience analytics platform designed to increase engagement and conversions.

$75,000+/year
48
SlimStat
Tallinn, Estonia

A WordPress plugin for tracking website analytics in real time.

Free$29/year
49
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

Free$49+/month
50
WPMU Analytics
Melbourne, Australia

A WordPress solution that tracks page views, traffic sources, top pages and bounce rate.

$36+/year

👉 See Also

Data is based on the analysis of 3,324,982 websites.
Statistics were last calculated on .
For details, see our methodology and disclaimer.