⚡ Analytics in Ethiopia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing insights into traffic sources, user behavior, and overall website performance.

Ethiopia is an East African country with a population of over 127 million people.

According to our statistics, web analytics tools are used on 26.3% of websites from Ethiopia.

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Ethiopia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 83.1% share.
It is followed by MonsterInsights with 20.3% and Cloudflare Web Analytics with 13.6%.

Google Analytics 83.1%
MonsterInsights 20.3%
Cloudflare Web Analytics 13.6%
Jetpack Stats 10.2%
Microsoft Clarity 3.4%
Snowplow 1.7%
Matomo 1.7%
Hotjar 1.7%
Statcounter 1.7%
Independent Analytics 1.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Ethiopia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. MonsterInsights ^(-6)
5. Microsoft Clarity ^(-1)
6. Snowplow ^(-7)
9. Statcounter ^(-3)
10. Independent Analytics ^(-28)

✨ Best Web Analytics Tools

Below is a more detailed list of 10 web analytics tools used on sites from Ethiopia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	83.1%
2	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	20.3%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	13.6%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	10.2%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.4%
6	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	1.7%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.7%
8	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.7%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.7%
10	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	1.7%

👉 See Also

🌎 Analytics in other countries

Data is based on the analysis of 224 websites from Ethiopia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.