⚡ Analytics in Ghana

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Ghana is a West African country with a population of over 34 million people.

According to our statistics, web analytics tools are used on 46.2% of websites from Ghana.

Statistics based on 729 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Ghana in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.7% share.
It is followed by Cloudflare Web Analytics with 20.8% and Jetpack Stats with 18.4%.

Google Analytics 75.7%
Cloudflare Web Analytics 20.8%
Jetpack Stats 18.4%
MonsterInsights 7.4%
Microsoft Clarity 4.7%
HubSpot Analytics 2.4%
Yandex.Metrica 2.1%
Hotjar 1.8%
Matomo 1.8%
Statcounter 1.2%
Ahrefs Web Analytics 0.9%
Zoho SalesIQ 0.6%
Umami 0.6%
Mouseflow 0.6%
Adobe Analytics 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Ghana than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-4)
6. HubSpot Analytics ^(-3)
10. Statcounter ^(-3)
11. Ahrefs Web Analytics ^(-16)
12. Zoho SalesIQ ^(-30)
13. Umami ^(-31)
14. Mouseflow ^(-21)
16. Optimizely ^(-20)
17. Quantcast ^(-1)
18. Amplitude ^(-31)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 36 web analytics tools used on sites from Ghana, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75.7%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	20.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	18.4%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	7.4%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.7%
6	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.4%
7	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	2.1%
8	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.8%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.8%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.2%
11	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.9%
12	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.6%
13	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.6%
14	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.6%
15	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.6%
16	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.6%
17	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.6%
18	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	0.3%
19	Naver Analytics Seongnam, Korea A Korean-based web analytics service. Free	0.3%
20	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.3%
21	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.3%
22	Simple Analytics Amsterdam, Netherlands A privacy-friendly web analytics tool that doesn't require consent from site visitors. Free$15+/month	0.3%
23	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.3%
24	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.3%
25	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 729 websites from Ghana.
We currently track the presence of 191 web analytics tools across the web.
Of these, 36 were detected on websites from Ghana.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.